High Volume vs High Ticket Sales - Which is Better?

homeriscool

homeriscool

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Hello everyone, I'm caught in a bit of a dilemma. (Choosing a new niche).

What do you think is better?

Selling lots of small items ($10 profit per sale for example) or selling something expensive with a big markup ($1000 profit per sale?)
 
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High ticket as long as your product’s worth paying for. It’s a pain in the ass dealing with low ticket clients so you might as well charge a premium as long as you make it worth their while.
 
I have a "scoring" method i use for cases like that.

On one side I put positive metrics such as search volume, market value, etc.
On the other side I put negative metrics sush as keyword difficulty.
The difference between a pos vs neg metric is that good metrics are better they higher they higher, while negative are better the lower they are.
The score is calculated like that:
(Positive1)*(positive2)*(positive3)*(1/negative1)*(1/negative2)

You can adjust the "weight" of each part by putting it to the power of 2 or 3, or square rooting it. Multiplying won't work.

It will give you a number that doesn't say anything by itself, but it's helpful when comparing a few options.
 

RoyDanino said:
I have a "scoring" method i use for cases like that.

On one side I put positive metrics such as search volume, market value, etc.
On the other side I put negative metrics sush as keyword difficulty.
The score is calculated like that:
(Positive1)*(positive2)*(positive3)*(1/negative1)*(1/negative2)

It will give you a number that doesn't say anything by itself, but it's helpful when comparing a few options.
Click to expand...
I think I will give that a try.

Create a spread sheet and compare search volume, keyword difficulty, profit margins etc.

I'm interested in 2 particular niches and one is high ticket and the other is high volume.

Thanks
 
homeriscool said:
I think I will give that a try.

Create a spread sheet and compare search volume, keyword difficulty, profit margins etc.

I'm interested in 2 particular niches and one is high ticket and the other is high volume.

Thanks
Click to expand...
Edited my message, so read again if you're trying it.
 
When I was at my best financially I was doing b2c and it was kinda both. Like, there was a low ticket offer and premium high ticket version. Clients were buying both and it was adding up. Really, really adding up.

My last sorta working business was b2c, hmmm, idk, it was 120-200 per hour kinda thing. That was high ticket for this industry, cheaper companies were taking 30-60 per hour, not worth it for the truble imo.

For b2b low ticket is not worth it at all, these clients have crazy high expectations.

I know what you're saying about the economy, a lot of companies (and people) are broke right now, I had cases when they want to buy but can't afford.
 
nSnoopy said:
SilverClouds said:
When I was at my best financially I was doing b2c and it was kinda both. Like, there was a low ticket offer and premium high ticket version. Clients were buying both and it was adding up. Really, really adding up.
Click to expand...
Click to expand...

Did you prefer B2c or B2B?
nSnoopy said:
SilverClouds said:
My last sorta working business was b2c, hmmm, idk, it was 120-200 per hour kinda thing. That was high ticket for this industry, cheaper companies were taking 30-60 per hour, not worth it for the truble imo.

For b2b low ticket is not worth it at all, these clients have crazy high expectations.
Click to expand...
Click to expand...
Completely agree with this. Managing peoples expectations is a big part of business.
nSnoopy said:
SilverClouds said:
I know what you're saying about the economy, a lot of companies (and people) are broke right now, I had cases when they want to buy but can't afford.
Click to expand...
Click to expand...
 
Last edited:
homeriscool said:
Hello everyone, I'm caught in a bit of a dilemma. (Choosing a new niche).

What do you think is better?

Selling lots of small items ($10 profit per sale for example) or selling something expensive with a big markup ($1000 profit per sale?)
Click to expand...
is it actually selling your product? or just affiliate marketing?
to put it another way, are the guys who buy your problem? or someone's else problem? without more data and in a vacuum, that's probably the deciding factor.
 

FriendlyPufferfish said:
is it actually selling your product? or just affiliate marketing?
to put it another way, are the guys who buy your problem? or someone's else problem? without more data and in a vacuum, that's probably the deciding factor.
Click to expand...

The low ticket offer is somebody else's products (drop shipping) the high ticket product is my own service.

The low ticket product can be scaled worldwide and I can build a huge email list to resell the same item over and over.

The high ticket might be a one off sale.
 
homeriscool said:
The low ticket offer is somebody else's products (drop shipping) the high ticket product is my own service.

The low ticket product can be scaled worldwide and I can build a huge email list to resell the same item over and over.

The high ticket might be a one off sale.
Click to expand...
are the dropshipping products unique in any way? or generic products? will you be able to replace the aff program if something happens to it? it would suck if you build a structure around promoting that, and the dropshipper lowered its commissions or some other problem occurred.

from what you say, you will be doing SEO right? maybe start both websites, and focus on offering and promoting your service. and if that doesn't work, you can fall back to the other plan with a foot already in. i feel like offering a specific high-value service is a field where you will have less competition and more opportunities than promoting an affiliate program (which anyone can do). plus, you can outreach and hunt clients, instead of waiting for google to have mercy and rank you.
 
FriendlyPufferfish said:
are the dropshipping products unique in any way? or generic products? will you be able to replace the aff program if something happens to it? it would suck if you build a structure around promoting that, and the dropshipper lowered its commissions or some other problem occurred.

from what you say, you will be doing SEO right? maybe start both websites, and focus on offering and promoting your service. and if that doesn't work, you can fall back to the other plan with a foot already in. i feel like offering a specific high-value service is a field where you will have less competition and more opportunities than promoting an affiliate program (which anyone can do). plus, you can outreach and hunt clients,
Click to expand...
Outreach sounds appealing....no waiting around
FriendlyPufferfish said:
instead of waiting for google to have mercy and rank you.
Click to expand...

Hi, my low ticket product is not an affiliate program. I will contact suppliers direct and offer to sell their product on my platform for a % of sale.

Think of a niche Amazon selling 1 niche product.
 
homeriscool said:
Outreach sounds appealing....no waiting around
Click to expand...
yeah, tbh i am not the biggest fan of SEO for most stuff. is slow, expensive, and no guarantees you will be able to reach the top/keep your rank/profit while fending off the competition. if you can do outreach and social media marketing while you wait for google to do its thing, that's the priority IMO.
homeriscool said:
Hi, my low ticket product is not an affiliate program. I will contact suppliers direct and offer to sell their product on my platform for a % of sale.

Think of a niche Amazon selling 1 niche product.
Click to expand...
will he be able to offer you a margin that makes it worth it? you will have your costs if you need to reach lots of people, and i was always under the impression drop shippers worked with a rather tight margin on their prices. i guess it depends on the dropshipper or product, but i am liking a little more the high ticket idea, from what you are telling me.
 
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