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High CTR

Discussion in 'Commission Junction' started by Deevo, Sep 17, 2011.

  1. Deevo

    Deevo Registered Member

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    Kinda new to CJ and a little confused why I have such a high CTR. At the moment I'm promoting a product via AdWords. In my reporting it says I've got 33 Clicks, 4 Imp. and the CTR is 825%.

    Is this good or bad? I did some searching on here and I get the feeling that it is bad :(

    Can someone give me a brief analysis of what's going on with those stats please??
     
    Last edited: Sep 17, 2011
  2. svr231

    svr231 BANNED BANNED

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    I think somebody played a trick with you.
    Have you installed Google Analytics on your blog,IF yes then check the the visitors entry and exit path.
    Are they from same visitor,its locations(ip address).
    Its not good sign mate,your adsense account is in trouble
     
  3. clyde

    clyde Elite Member

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    This doesn't have anything to do with AdSense, he was talking about his Adwords CTR.

    OP, just keep track of your visitors, use Analytics or something and make sure they match with Adwords data.

    The most important thing is, is your traffic converting for you?
     
  4. Deevo

    Deevo Registered Member

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    Thanks guys, I'm direct linking from adwords straight to the products website. It says I can do that in the terms, but should I not be doing it? No conversions yet :(

    EDIT - Actually, just looked at my reports when I got out of bed and I have made a sale! First one on CJ :D Although it's only $3.23 lol
     
    Last edited: Sep 18, 2011
  5. Deevo

    Deevo Registered Member

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    w00t w00t 2 more sales :D

    The CTR is down to 314% now.
     
  6. LucidMarketing

    LucidMarketing Regular Member

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    There could be a few reasons for CTRs over 100%.

    First, stats are not real-time. If you are checking Adwords stats throughout the day, there's no reason to do this. In fact, it's pointless. Not all stats are updated at the same time so you could get the clicks updated first and an hour later, the impressions. This appears as if you got more clicks than impressions and results in a CTR over 100%, if you look at the right moment. In this case, your impressions are lagging way behind your clicks. Must be some computer somewhere that's down.

    There could be some invalid clicks. Main reason for this is people clicking on an ad, backing back to the result page, clicking on other ads and possibly yours again. Usually the system catches this sort of thing before it even shows up in your account. Nothing to worry about, you'll get your money back on those invalid clicks. There's even a report for that.

    I'll bet if you look at your data tomorrow morning, your CTR will be nowhere near 100%. But congrats on making sales already.

    BTW, unless the vendor says you can't direct link PPC, there should be no problems. But check the Adwords rules and guidelines and make sure their landing pages comply.