High cpms and cpcs

V

VHSPhony

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Jun 11, 2020
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hi guys,
we are seeing very high cpms and cpcs since beginning of august... around 10th august it started going high on all accounts. cpcs even doubled and conversions dropped a lot. we have this on a lot of accounts running different ads and campaigns.

anybody else suffering from this?
 
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Their are directly correlated to your creatives and quality score as well.

CPMs and CPCs will always increase on Facebook, year in, year out.

Your best friend is testing new creatives that resonates with your audience.

Have you tried testing the same ad/creative on 2 different ad accounts & pages?
 
D0XB0X said:
Their are directly correlated to your creatives and quality score as well.

CPMs and CPCs will always increase on Facebook, year in, year out.

Your best friend is testing new creatives that resonates with your audience.

Have you tried testing the same ad/creative on 2 different ad accounts & pages?
Click to expand...
we run over 100 accounts, all are affected.

its not based on creatives, trust me.
 
PlanB Ads said:
Probably because the campaign is outdated. It's harder to advertise on fb these days
Click to expand...
hundreds of accounts running at the same time, different geos, different angles.

try again.
 
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