High CPM costs problems with Facebook Ads!

Hope Miner

Hope Miner

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Joined
Jun 15, 2021
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Hi guys,

I'm struggling to get that sweet cpm cost that most of advertisers are having, I see on YouTube and screenshots on social and even some close friends having low to average cpm costs from $5 to $15, But for me no matter I do change or trying I get always a cpm from $30 to $60 which is stopping me to generate any profit and I'm barely breaking even.

I've searched almost everywhere and tried multiple ideas from some "gurus" but yet I still have that super high cmp.

I still have hope on you guy, please help solving this matter.
I appreciate your help.
Thank
 
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You need to check the content first. I find using video usually gives better results than photos. have you also tried optimizing the campaign by multiplying the groups then selecting the groups with the best metrics and then increasing the budget
 
Petter Ly said:
You need to check the content first. I find using video usually gives better results than photos. have you also tried optimizing the campaign by multiplying the groups then selecting the groups with the best metrics and then increasing the budget
Click to expand...
I always use videos and tried almost all sizes and types.
I didn't get your point about optimizing the campaign... Can you clarify it plz?
 
Hope Miner said:
I always use videos and tried almost all sizes and types.
I didn't get your point about optimizing the campaign... Can you clarify it plz?
Click to expand...
At the beginning you will create campaigns with each campaign will have 1 adset with a different customer file. when the campaigns are active. You will analyze the parameters and you will find that some translators have better parameters than the rest. then you will focus your budget on those campaigns
 
Petter Ly said:
At the beginning you will create campaigns with each campaign will have 1 adset with a different customer file. when the campaigns are active. You will analyze the parameters and you will find that some translators have better parameters than the rest. then you will focus your budget on those campaigns
Click to expand...
Actually, I tried everything my problem with high cpm is all over my account no matter what I do, unless I make a ppe compaign then the cpm is low but what's the point cus that is not what I want.
 
Any help brothers? Please.
 
test different creatives picture/video, use more "wide" settings
 
ACRNM said:
i mean less interests for example. Did you read Blue Print by Facebook?
Click to expand...
Do you mean one single interest per adset? Even if the size is like +15 or 20 million!
 
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