High CPM costs problems with Facebook Ads!

[Hope Miner]

Hi guys,

I'm struggling to get that sweet cpm cost that most of advertisers are having, I see on YouTube and screenshots on social and even some close friends having low to average cpm costs from $5 to $15, But for me no matter I do change or trying I get always a cpm from $30 to $60 which is stopping me to generate any profit and I'm barely breaking even.

I've searched almost everywhere and tried multiple ideas from some "gurus" but yet I still have that super high cmp.

I still have hope on you guy, please help solving this matter.
I appreciate your help.
Thank

 

[Petter Ly]

You need to check the content first. I find using video usually gives better results than photos. have you also tried optimizing the campaign by multiplying the groups then selecting the groups with the best metrics and then increasing the budget

 

[Hope Miner]

You need to check the content first. I find using video usually gives better results than photos. have you also tried optimizing the campaign by multiplying the groups then selecting the groups with the best metrics and then increasing the budget

I always use videos and tried almost all sizes and types.
I didn't get your point about optimizing the campaign... Can you clarify it plz?

 

[Petter Ly]

I always use videos and tried almost all sizes and types.
I didn't get your point about optimizing the campaign... Can you clarify it plz?

At the beginning you will create campaigns with each campaign will have 1 adset with a different customer file. when the campaigns are active. You will analyze the parameters and you will find that some translators have better parameters than the rest. then you will focus your budget on those campaigns

 

[Hope Miner]

At the beginning you will create campaigns with each campaign will have 1 adset with a different customer file. when the campaigns are active. You will analyze the parameters and you will find that some translators have better parameters than the rest. then you will focus your budget on those campaigns

Actually, I tried everything my problem with high cpm is all over my account no matter what I do, unless I make a ppe compaign then the cpm is low but what's the point cus that is not what I want.

 

[Hope Miner]

Any help brothers? Please.

 

[ACRNM]

test different creatives picture/video, use more "wide" settings

 

[Hope Miner]

test different creatives picture/video, use more "wide" settings

What do you mean exactly by wide settings?

 

[ACRNM]

What do you mean exactly by wide settings?

i mean less interests for example. Did you read Blue Print by Facebook?

 

[Hope Miner]

i mean less interests for example. Did you read Blue Print by Facebook?

Do you mean one single interest per adset? Even if the size is like +15 or 20 million!

 

[Minanashaat]

use wider audience this is because of bidding

 

[Hope Miner]

use wider audience this is because of bidding

I'm not using any bidding or cost control and my audiences are big.

 

[Minanashaat]

Do you use conversion or lead generation

 

[Hope Miner]

Do you use conversion or lead generation

Conversion campaigns (purchase)

 

[fatech]

How long did the ad run?

 

[Hope Miner]

How long did the ad run?

7 days

 

[Minanashaat]

test awareness objective and monitor the diffrence

 

[Hope Miner]

test awareness objective and monitor the diffrence

The CPM is super high only when running conversion campaigns.

 

[fatech]

7 days

You cant achieve this in 7 days.

 

[Hope Miner]

You cant achieve this in 7 days.

What I understand from: do I need to advertise for a long period to start seeing average industry CPMs?