High cost low revenue

This shows that you are losing a lot of money. It is time to pause the losing campaigns, you cannot just let it run on emotion. Review and analyze the data, take the reduced budget and put it into campaigns with positive ROAS.
 
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High spend with low returns often comes from issues with targeting, ad creatives, or funnel optimization. Sometimes even small changes in audience segmentation or testing different creatives can help improve ROI.
 
what do you promote? what is your stats?
like maybe it can be a creatives, high cpm, cpc, or maybe a offer.
 
Let analyze all you got carefully such as the cost, profit, landing page, and finding another way to optimize the media, web to attract more customer and profit resources.
 
That sounds painful. Spending 100k but only pulling in a fraction back usually means either targeting is too broad, creative not converting, or offer not matching audience. Try tightening your funnel, test smaller budgets with high-converting creatives, and use A/B testing to cut losers fast. Sometimes spending less (but smarter) brings way more ROI
 
viresduechibt34 said:
Recently FB cost me a lot of money, I spend about 100 thousand dollars a month but the revenue I receive is only about a few tens of thousands of dollars. Has anyone encountered such a case? Is there any way for me to minimize costs?
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Spending a lot but getting low results is quite common, especially when CPMs increase and ad copy is no longer fresh.
How to reduce costs and improve performance is to Optimize Objectives, Eliminate non-converting files, use similar audiences and retargeting. Change ad copy frequently. Short videos are more stable, constantly A/B test. Improve landing pages clearly to help increase conversion rates. Track ROAS on small campaigns. Turn off high-cost campaigns. Scale wisely, increase budget gradually, avoid sudden scaling.
Don't just focus on spending, closely monitor performance data to optimize continuously.
 
It could be due to fb's algorithm changes that your campaign cannot be optimized. I think you should adjust the content a bit and split the budget into different campaigns to test which one is most effective for you, then gradually increase the budget for the effective campaigns
 
Deniss john said:
High cost with low revenue usually means wrong traffic or poor conversions. Check your targeting, cut wasteful spend, and work on landing page/offer even small tweaks can improve ROI fast.
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PHOENIX AGENCY said:
Last 30 days data (copy/paste): total ad spend, total revenue (from Facebook reporting or GA).
Top 5 ad sets by spend (name + spend + impressions + CTR + CPC + CPA + ROAS).
Pixel/CAPI status (do you see the conversion event match GA/Vendor?).
Landing page conversion rate & example URL (if you want me to check UX quickly)
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Diamondagencyfb said:
With such a large budget, you should review the entire funnel from targeting, creative, landing page to conversion tracking. Prioritize cutting ineffective adsets early, increase the budget proportion for groups that bring good ROAS and deploy retargeting to optimize costs.
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Thanks for everyone's advice. I will try it, hopefully it will bring better results.
 
Before you increase your budget, you should optimize your ads. Some of the poor performance may be due to changes in Facebook’s algorithm or poor content. Check everything: from images and content to pixel settings and links. Instead of increasing your budget right away, optimize slowly and test multiple small campaigns to find a winning formula.
 
viresduechibt34 said:
Recently FB cost me a lot of money, I spend about 100 thousand dollars a month but the revenue I receive is only about a few tens of thousands of dollars. Has anyone encountered such a case? Is there any way for me to minimize costs?
Click to expand...
This is the difficult situation of this year, having a cheap advertisement is very difficult now.
 
When your advertising budget is tight, you need to focus on optimization. Narrow your target audience, test multiple ad formats, and prioritize remarketing. Make sure everything is technically sound, like pixels and links, and keep a close eye on your budget. Most importantly, continually optimize your content and landing pages for maximum performance.
 
That’s a pretty common challenge. High spend doesn’t always guarantee strong returns if targeting, creatives, or funnel optimization aren’t aligned.
 
Burning budget without efficiency is just a loss. Stop losing campaigns, review data and put money into campaigns with positive ROAS, that is truly optimal.
 
You need to dissect your entire setup. What are you actually selling? Is the offer compelling enough? Are you hitting the right audience? Your ad content needs to convert.
 
The cost per result is increasing day by day, what you need to do now is to have a good data file, narrow down the audience to optimize the results, test tracking campaign groups and choose good campaign groups to operate.
 
i think the issue is often broad targeting? You can try first, run a placement audit turn off audience network and in-stream videos if they're active. Then, shift 70% of your budget to a retargeting campaign for users who engaged with your content in the last 7 days. This usually improves ROAS significantly.
 
I think the problem comes from content, media and unattractive promotional strategies. Try with more attractive content and media.
 
viresduechibt34 said:
Recently FB cost me a lot of money, I spend about 100 thousand dollars a month but the revenue I receive is only about a few tens of thousands of dollars. Has anyone encountered such a case? Is there any way for me to minimize costs?
Click to expand...
You literally give us no information but your budget and revenue. I wonder how do you do your business? please be more specific
 
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