High cost low revenue

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High cost with low revenue usually means wrong traffic or poor conversions. Check your targeting, cut wasteful spend, and work on landing page/offer even small tweaks can improve ROI fast.
 
Spending $100,000/month but getting low revenue may be due to poor targeting or weak ad creatives. Try optimizing your audience, running A/B tests, using remarketing and lookalike audiences to improve performance.
 
Many people are in this situation, you can narrow your target, test multiple ad formats, prioritize retargeting, optimize landing pages and split your budget to control CPA.
 
Spending 100k/month but only earning a few tens of thousands is clearly a big problem in the optimization stage. I have encountered similar situations with clients, usually the cause lies in the target being too broad, creative not testing enough variations, or the funnel is not clear so the cost increases quickly. I suggest you divide the budget to test many target groups, use A/B testing for creative, and most importantly, closely monitor the ROAS index at each stage to cut losses in time. Sometimes reducing the budget reasonably is more effective than "burning" it.
 
Optimize again, bro. Check all content/media is attractive enough. Check if the link/pixel is installed correctly? Are there any link errors or anything? Don't push the budget, optimize slowly. Test many camps, multiply groups.
 
I think you should optimize things like content, target audience, and posting times. But it’s better to run some test campaigns first before scaling mate
 
I think you should make a list of the items you invest in and consider optimizing the ones that can be as low as possible.
 
Content is king and it is true for that case especially bro! Hope you can find the best method!
 
My 2cents advise but that weighs more than a thousand dollars own is that;

- Narrow your audience more, instead of targeting the whole of your country, research the states with the highest purchasing power and target them
- Don't dump in very huge amount of money at once to test an ads, the result it will give you will be very very costly because you rushed the algorithm into learning about your ads before delivering
- If your product is gender based, just target them directly, instead of going sideways.
- Always always always test your video ads creative organically first before runny ads on it.. why? because if a video does not perform well or perform averagely organically, there is no magic that can make it convert with ads. Its a total waste of money
 
Spending a lot but getting low revenue is due to unoptimized advertising. You should narrow your audience, change the content, and monitor the CPA/ROAS index daily. In addition, you can limit the budget for each campaign.
viresduechibt34 said:
Recently FB cost me a lot of money, I spend about 100 thousand dollars a month but the revenue I receive is only about a few tens of thousands of dollars. Has anyone encountered such a case? Is there any way for me to minimize costs?
Click to expand...
 
viresduechibt34 said:
Recently FB cost me a lot of money, I spend about 100 thousand dollars a month but the revenue I receive is only about a few tens of thousands of dollars. Has anyone encountered such a case? Is there any way for me to minimize costs?
Click to expand...
Advertising costs depend largely on how you set up your campaign, as well as whether you can create media that attracts a lot of attention.
 
It could be partly due to Facebook's constant algorithm changes, or it could be that your ads aren't really attractive enough. You should check everything again, optimize your ads and content, and test a small budget before scaling.
 
Yes this happens when ads aren’t optimized properly you should review your audience targeting creatives and tracking run small tests scale the campaigns that bring profit and stop the ones that lose money.
 
With such a large budget, you should review the entire funnel from targeting, creative, landing page to conversion tracking. Prioritize cutting ineffective adsets early, increase the budget proportion for groups that bring good ROAS and deploy retargeting to optimize costs.
 
When you spend 100k/1 month and only bring in 10k profit. You need to review 3 things:
- 1 is optimizing your account
- 2 is checking if your content is attractive enough
- 3 is the issue related to your product has reached the right customer file
 
Partly because FB's algorithm makes campaign distribution more difficult than before, you need to limit campaign on/off to avoid redistributing from the beginning, causing wasted spending.
 
Creative testing first, then scale. That’s how I cut wasted spend.
 
viresduechibt34 said:
Recently FB cost me a lot of money, I spend about 100 thousand dollars a month but the revenue I receive is only about a few tens of thousands of dollars. Has anyone encountered such a case? Is there any way for me to minimize costs?
Click to expand...
You must try with small campaigns first. Make them profitable and then scale them.
 
Last 30 days data (copy/paste): total ad spend, total revenue (from Facebook reporting or GA).
Top 5 ad sets by spend (name + spend + impressions + CTR + CPC + CPA + ROAS).
Pixel/CAPI status (do you see the conversion event match GA/Vendor?).
Landing page conversion rate & example URL (if you want me to check UX quickly)
 
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