High cost low revenue

Geda Murasa

Newbie

Sep 20, 2025

17

3

• Sep 24, 2025

• #41

I've run into the same issue, FB spend feels way too high compared to the returns. On TikTok though, my ad costs are much lighter, around 25%, so I've been shifting some budget there

 

AGrowthAgency

Regular Member

Marketplace seller

Nov 15, 2024

310

25

• Sep 25, 2025

• #42

If costs are high but revenue is low, it’s usually either the wrong audience or weak conversion flow. Tighten targeting, cut low-performing segments, and test small landing page/offer tweaks — even minor changes can lift ROI quickly.

 

Link Empire CO.

Junior Member

Jr. VIP

Aug 26, 2025

150

35

• Sep 25, 2025

• #43

what business you are doing

 

Dat2068

Junior Member

Sep 8, 2025

199

75

• Sep 25, 2025

• #44

viresduechibt34 said:

Recently FB cost me a lot of money, I spend about 100 thousand dollars a month but the revenue I receive is only about a few tens of thousands of dollars. Has anyone encountered such a case? Is there any way for me to minimize costs?

Click to expand...

Stop “burning money to scale” if you don’t have ROAS > 2 in a small campaign.

Focus on optimizing tracking + funnel + retargeting first.

When you have a profitable campaign, gradually scale up.