I'm currently speaking to a potential client and was looking for some advice with pricing. Here are some details: it's a custom software/web app company. they develop back end/front end systems/apps for large companies. 7 employee company bringing in ~1 million in revenue. They recently acquired a project for a quarter million via their website. they focus on big projects. they have absolutely zero web presence. they haven't updated their website in a couple years. they barely have anything on there. they don't have analytics installed. they don't even know how many visitors they are getting. their places page has nothing on it. They wanted help with SEO and possibly social. In order to provide the most value I plan on providing SEO work and other leads generating activities like creating their news letters and handling email lists. Their website needs a re-haul with much better copy and CTA's. I'm not sure how to go about the pricing however. For anyone that has a similar client, how do go about your pricing? Thanks in advance!