Graham Havrvey
Newbie
- May 10, 2020
- 2
- 0
Hi all, thanks for taking the time to read this if you do.
I have recently bought an IG account with 60k followers for $100 in the meme niche. The account was organically grown, focusing on Game of Thrones memes. The account has been struggling, but I am turning it around, slowly increasing engagement from 2% and managing to gain around 100 followers a day as a private account. A couple of people have paid me $10 for promotions already with the reach on some posts being around 15,000.
HOWEVER, my vision behind this account was to set up a high end fashion blog page, with my own website selling vintage clothing, marketed through IG ads. With 60k, individuals would deem me a reputable source, increasing the likelihood of purchases, so I was not too fussed about demographics (particularly at $100 for 60k), albeit I am UK based and 30% are from the US- 6% from the UK.
Obviously, the account following and current niche has no resemblance to a potential customer base. So I see a few options...
1) Rebrand and create the new page- Positives - it is my vision -- a disengaged following is better than a brand new page with no following -- it takes years to build a customer base (so have to start somewhere) -- maybe a lot of money to be earned?? Negatives- could decimate following and engagement.
2) Keep meme page- enjoy the likes and follows and make a bit of money on the side
3) Flip the page- $100 for 60K is fantastic, so sell it on, make a few hundred bucks.
4) An alternative I have not for-seen yet
What do you guys think? I would greatly appreciate any advice or help, particularly on how the transition to my business page could work successfully.
Thank you so much!!!
I have recently bought an IG account with 60k followers for $100 in the meme niche. The account was organically grown, focusing on Game of Thrones memes. The account has been struggling, but I am turning it around, slowly increasing engagement from 2% and managing to gain around 100 followers a day as a private account. A couple of people have paid me $10 for promotions already with the reach on some posts being around 15,000.
HOWEVER, my vision behind this account was to set up a high end fashion blog page, with my own website selling vintage clothing, marketed through IG ads. With 60k, individuals would deem me a reputable source, increasing the likelihood of purchases, so I was not too fussed about demographics (particularly at $100 for 60k), albeit I am UK based and 30% are from the US- 6% from the UK.
Obviously, the account following and current niche has no resemblance to a potential customer base. So I see a few options...
1) Rebrand and create the new page- Positives - it is my vision -- a disengaged following is better than a brand new page with no following -- it takes years to build a customer base (so have to start somewhere) -- maybe a lot of money to be earned?? Negatives- could decimate following and engagement.
2) Keep meme page- enjoy the likes and follows and make a bit of money on the side
3) Flip the page- $100 for 60K is fantastic, so sell it on, make a few hundred bucks.
4) An alternative I have not for-seen yet
What do you guys think? I would greatly appreciate any advice or help, particularly on how the transition to my business page could work successfully.
Thank you so much!!!
