Help with MNS Content, Very Confused

If the users are getting in your site expecting to see some information and that they see is completely different it is not OK. Google call this bad user experience, and sites like that are going to be penalized with lower ranking.

I understand what your saying mate, and thats what i want to avoid, however, yet still optimise my website onsite, so that its SEO friendly. Im not entirely sure my users are looking for a games website, but everything points towards it.

anyone have any ideas???

I'm not sure exactly what you're trying to do, but in most cases you should develop the content of a long-trail domain to match the keywords in the domain name.

well i have the EMD and everything, but i dont know whether to make it like a normal MNS, with optimised articles, or make the website more optimised for users, ie actually make it a games website and give the users what they are looking for. Obviously going down the article route is easier, but may have bad effects on how long the user spends on my website.
The site ranking first is a games website, although not optimised at all for the keyword.