Hey ok, i am currently ranking 6th for a 6,600 exact match GMS keyword, the CPC is £2.22. My website at this time has little or no content, but due to the low competition i have been able to rank it easily. However, my issue is that the term users would be googling for would usually be for a games website, but the title has nothing to do with it i.e. wet duvets, but its a games site. I want to do some onpage SEO, but i dont know whether to do some articles on wet duvets and then post them so they are SE friendly, or do a full on games website. I know its all about the users, but i dont want users to turn up to my website, realise its not what they were expecting and then turning back to google. So please, can i have some advice on how i should tackle this issue??? What kind of content i should put up or should i just go with a fullon games website? Thanks!