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Help with adwords

Discussion in 'Black Hat SEO' started by luckskywalker, May 3, 2015.

  1. luckskywalker

    luckskywalker Junior Member

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    Hey guys.

    Im trying to set up a Adwords campaign, but I'm pretty newbie. This is what the Suggested bids looks like: http://puu.sh/hzvef/d27bab2fd4.png The keywords have 200-400 searches. I'm seeing no competition when I search for them.

    On the Estimated traffic summary, it's showing 0 clicks/day, even if I put 0.50 on the default bid. I should get more clicks, should'n I?
     
  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Well first read this book: Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes (Ultimate Series) Paperback ? October 1, 2014 - Perry Marshall

    Second, I've noticed that estimated traffic is not accurate at the beginning of a new campaign.

    Third, for whatever reason these forums are a pretty dry resource for Adwords. I honestly wish I knew I better place to point you, too, but there are VERY few people here who know their PPC stuff.
     
  3. helll0a

    helll0a Jr. VIP Jr. VIP

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    Pm me I may be able to help.
     
  4. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    It's been a while since I've run any PPC campagins, although I'll try to help clear things up as much as I can.

    According to Google, "Your suggested bid is calculated by taking into account the costs-per-click (CPCs) that advertisers are paying for this keyword for the location and Search Network settings you've selected. The amount is only a forecast, and your actual cost-per-click may vary". If you truly have no competition for the keyword in Adwords, then bid the minimum amount and you should appear in the first top ad position in the SERPs (assuming you're using the search network and not the content network).

    If you're receiving 0 clicks but you're still receiving impressions, there could still be a few factors working against you. One of these factors is the results in the organic part of the SERPs. If these results have more captivating titles and descriptions than you Adwords ad, then you could be losing any clicks that you would normally receive to these ads. Speaking of titles and descriptions, another issue could be that your ad is of low-quality. For example, in the case of text ads: your display URL could appear spammy, your headline could be mundane, and your description might deter users away from clicking your ad. If you're not sure whether or not your ads are the issue, do an A/B test by rotating 2 different versions of the your ad evenly until you find out which one converts the best.

    If you're new to Adwords, then I recommend reviewing the AdWords Fundamentals and Search Advertising course material to understand the basics of advertising on Adwords. While reviewing this course material won't make you an expert PPC manager, it may just save you from burning a hole in your pocket.

    Psst, there's a PPC forum with a dedicated Adwords sub-forum here on Black Hat World .
     
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    Last edited: May 4, 2015