20K is nothing nowadays. You'll have to grow the page, make contest to have people share your page and then maybe start selling some stuff on it. But I must admit 20K fans is very limited.
This is not the way I would actually advertise products - especially by phone. Not many people would risk seing a picture on the internet and ordering a laptop over the phone without any guarantees. A connected webshop or just referral website would be more beneficial in my opinion. Or try affiliate.
Furthermore 20k is indeed very, very limited.
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