Remember you are a professional. You are getting hired to help make a vision come true. Your goal is confidence in design and SEO. Make a report of what you will do for the given price. If you can make 3 mock ups of what you can provide for them and a report with projections, goals and reach. Are you going to use Wordpress Joomla Drupal or HTML?. The mock ups can be a template where you've replaced the main Header, Titles and Copy on the first page and the about us page copy. What kind of client are they? Do they have a proposal for what they want and is it detailed or are you updating an existing? Make sure you present the best options from existing services you can provide for instance Godaddy and other hosting services have services like "Get Found" Explain the power of Google Places, Google+, Pinterest, Facebook and Youtube Explain the contact form and the importance of the about us page. Your first connection involves giving them Homework. (The questionaire/information/copy you need to get started. Images for slideshow or video, etc.) You are setting the tone for further communication so stay in the zone of potential and growth when speaking with them and you'll be just fine.