So I have a few clients im running PPC campaigns for through Adwords. They all have worked great in the past few months. Last week i got a new client which i run the EXACT SAME adwords campaign for..even the website template is the same! just different logo and so on.. USP's on website are also the same. But still the paid visitors im getting on this one site are not signing up.. BTW: These are local businesses doing exactly the same job, so they are not competing with eachother. for example one client is based in city A and the other in city B. Monthly searches for client A's keyword [keyword city] = 2,900 Monthly searches for client B's keyword [keyword city] = 3,100 Could someone explain or have any suggestions why client A's campaign is doing fine but client B's is having some problems? Please all tips are welcome, let me know.. And also sorry for my english, it's not my first language. YES: the keywords are relevant YES: The Search engine Ad's are nicely set up.