Help me understand rankings between two different websites?

Hi, Can somebody explain to me why this website www.tonymustoescarpets.co.uk is ranking so high for keywords: carpets cheltenham and carpets in cheltenham compared to this website www.decadesignflooring.co.uk.


Cheers

Main answer is www.tonymustoescarpets.co.uk having the part of the keyword in his URL itself.

First, you shouldn't link out to any website just like that on here, you can simply use the domain names though.

Second, the ranking website is more aged then the other one (which is not ranking), and the ranking website is dedicated to carpets only, while the other one has more options (flooring etc. too). I have not checked anything else like PA/DA/Backlinks yet, as by seeing them a clear statement can be made.

Hi @chozzer,
Website ranking doesn't only depend on keywords. The site's structure and contents should also be considered in any website rank.