redrubies
Supreme Member
- Jan 17, 2011
- 1,442
- 2,664
Oh yeah.. I won this puzzled before:
Simple Answer and made me a winner at all
I would call it impulse buying combined with good online retail merchandising.
When I was in the retail business if we had good displays of products set up in
strategic locations in the store it would give people the impulse (propensity) to buy.
People would have no idea before they walked into the store that they
were going to buy those well displayed products, but the way they were
merchandised made them more appealing and drove them to buy.
This online shirt retailer you reference probably displayed the shirt in just
the right place on the website, it was probably just the right color or had
just the right design and the purchaser felt they had to have it.
Another similar concept is how retailers display what they call impulse items near the register.
People wait in line at the register, look at the displays and make impulse buying
decisions having no idea they were going to buy those items before they went into the store.
Oh yeah.. Got it again!
That's one reason why, but it isn't the only reason. The question doesn't match the scenario. It's like telling you to solve a puzzle and then asking why people visit Chicago. I've been in retail long enough to know that there is not just one definitive answer.
