1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Help me come up with strategy!

Discussion in 'Offline Marketing' started by elushion, Aug 21, 2013.

  1. elushion

    elushion Newbie

    Joined:
    Jul 2, 2013
    Messages:
    42
    Likes Received:
    0
    Ok, so in the UK theres a big company called Yell/Hibu. Basically they started as a phone directory and then using there massive database have dominated the market. There cheap to with prices starting at £6.99. However, the quality of there work is AWFULL. You have no idea!

    You can Google "web design by hibu" "location". and get a lists and lists. So my plan is to target these people. Im wondering should I use a "Here is what your website could look like" method. However, getting these people to uproot from £6.99 a month to a one time free of £1000-2000 is where I need help.

    Any ideas folks?
     
  2. Conor

    Conor Jr. VIP Jr. VIP

    Joined:
    Nov 7, 2012
    Messages:
    3,373
    Likes Received:
    5,437
    Gender:
    Male
    Location:
    South Africa
    Home Page:
    It's all about your approach dude. Sometimes the most honest approach is the best, find some testimonials from other people saying how much Hibu sucks, and then tell them how you can do it better. If you have a big list, you have nice potential to experiment. See how well a certain pitch works for 10-50 people and then improve based on that. You have nothing to lose but time.
     
  3. ardley216

    ardley216 Elite Member

    Joined:
    Mar 28, 2008
    Messages:
    2,391
    Likes Received:
    2,356
    Occupation:
    Finding easy keywords
    Location:
    1,500,000,000 Keywords Re
    Home Page:
    done this, it works. Make a pretty website, be professional, I went through 6 clients in one summer before I went back to uni. I charged £500-£800 a client.
     
  4. elushion

    elushion Newbie

    Joined:
    Jul 2, 2013
    Messages:
    42
    Likes Received:
    0
    Ardley, how did you approach the customer. Cold Call? Email?
     
  5. bertbaby

    bertbaby Elite Member

    Joined:
    Apr 15, 2009
    Messages:
    2,019
    Likes Received:
    1,496
    Occupation:
    Product marketing
    Location:
    USA
    Home Page:
    Well time and money! But that is the right approach. The question to the OP is why is your list better?
     
  6. ardley216

    ardley216 Elite Member

    Joined:
    Mar 28, 2008
    Messages:
    2,391
    Likes Received:
    2,356
    Occupation:
    Finding easy keywords
    Location:
    1,500,000,000 Keywords Re
    Home Page:
    I found cold calling here in the UK to be pointless, business dont trust those they dont know. I used email, and manually submitting contact forms, tailored to them works great.
     
  7. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Premium Member

    Joined:
    Nov 10, 2012
    Messages:
    10,131
    Likes Received:
    28,584
    Gender:
    Male
    Occupation:
    Fun Lovin' Criminal
    Location:
    London
    Home Page:
    A lot of these businesses will be reluctant to change.
    They wouldn't even have bothered with a website until they were convinced that they needed a web presence by the Yell/Hibu salesperson. At £6.99 p/m they felt they had nothing to lose and probably feel happy about it.

    Your job is to show them the potential ROI of having a professional service.
    A lot won't be interested with what you have to offer but if you provide a complete package and can prove that you can increase visitors, sales and engagement you will be able to convert some of them.
    Don't be afraid to charge a premium fee but offer a heavy discount to your first 5 -10 clients to get some testimonials etc.

    Good Luck, it looks like it could be a good idea.
     
  8. elushion

    elushion Newbie

    Joined:
    Jul 2, 2013
    Messages:
    42
    Likes Received:
    0
    Im trying to suss out selling points and prices. Going to use the "Red Herron" technique.

    First package will be £1000,
    Wordpress site.
    Professional design.

    Second: Higher Price
    Wordpress site.
    Professional design.
    Facebook/Twitter design.
    Responsive design.

    Third: Much Much Higher
    Wordpress site.
    Professional design.
    Facebook/Twitter design.
    Responsive design.
    Ecommerce capabilities.

    Need to think of a few more things to chuck into the deals to "fluff" them out.

    Selling points will be the one time fee, much much better bespoke design that attracts more customers.
     
  9. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

    Joined:
    Dec 2, 2009
    Messages:
    2,420
    Likes Received:
    892
    Gender:
    Male
    Occupation:
    SEO Consultant
    Location:
    Proxy Central
  10. elushion

    elushion Newbie

    Joined:
    Jul 2, 2013
    Messages:
    42
    Likes Received:
    0
    Do you guys think a monthly fee or a one time fee is the way to go?