I was asked this question by neverblue regarding my email lists and email campaigns and social campaigns: Would be great if you guys can give me safe/best answer 1. What ISPs are you hitting, and are you inboxing? 2. Do you mail text or HTML? 3. How often do you drop, and what is your testing strategy? Do you test to your openers / clickers or standard data? 4. How do you gauge success for campaigns? Revenue per drop, EPC, etc? What do you need for an offer to be successful? 5. What search platforms do you work with? 6. Within your search platform, what additional information does the conversion tracking pixel provide? 7. What is your average testing keyword list size? 8. Can you please go into more detail on how you will be marketing via Social Media?