HELP Generating real traffic from compromised wordpress websites

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Hey guys, I'm new here.
Excuse my poor English as it's not my first language

Yesterday I was looking into a new business idea I'm refining and I stumbled onto a competitor website.

The website is generating traffic from google search in a strange way. let me explain...

You search for a specific product that they offer...
In the search results, you find a website that is completely unrelated and in another field that is linking to this product (on google).
When you click on the link in google, it immediately forwards you to another site which actually offers the products you're looking for and is in the correct niece.

The site you see in google and the one you end up on are completely different.
The site you don't see belongs to a small local business running wordpress, it seems they are compromised somehow because I can't explain it in another way.

Do any of you know what this is called? How is it possible to take advantage of this traffic-generating strategy?
 
It's called doorway pages, it doesn't work now a days. Probably still work on non English language google:
searchengineland.com/doorway-pages-seo-deep-dive-389786
 
It's called doorway pages, it doesn't work now a days. Probably still work on non English language google:
searchengineland.com/doorway-pages-seo-deep-dive-389786
Thank you very much!
 
Hey guys, I'm new here.
Excuse my poor English as it's not my first language

Yesterday I was looking into a new business idea I'm refining and I stumbled onto a competitor website.

The website is generating traffic from google search in a strange way. let me explain...

You search for a specific product that they offer...
In the search results, you find a website that is completely unrelated and in another field that is linking to this product (on google).
When you click on the link in google, it immediately forwards you to another site which actually offers the products you're looking for and is in the correct niece.

The site you see in google and the one you end up on are completely different.
The site you don't see belongs to a small local business running wordpress, it seems they are compromised somehow because I can't explain it in another way.

Do any of you know what this is called? How is it possible to take advantage of this traffic-generating strategy?
It is also called as the Japanese hack, solution is to check all code files for injected code remove injected code or restore previous backup after backing up new contents prior to last backup.
 
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