When you get expired tumblr and make the backlinks, you post them on the tumblr blog, right? and not the dashboard? and you use these panels to enter your article with the link to your money site? However, when I place a link in that description box, it doesn't show up as a hyperlink on the blog. So for the past week i have left it as <a href="http://www.example.com">money site keyword</a> Which does provide the hyperlink. But for the past week, the backlink has not transferred even though my tumblr blog has been indexed by google. So my question is: Am I creating the expired tumblr backlinks correct? Does a link have to be a clickable hyperlink for it to be crawled?