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[ HELP ] Amazon explanation about ACOS costs

Discussion in 'Pay Per Click' started by TheDocAma, Dec 4, 2019.

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  1. TheDocAma

    TheDocAma Newbie

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    Hi folks!

    I need an explanations that I didn't find anywhere.
    When you start a PPC campaign you see it's cost in the ACOS tab,for example 25%.
    This mean that the campaign costs you the 25% of the sales revenue or the 25% of the net income?

    Thank you!