Hello all, first, to intreduce myself, my name is oren, i have been reading this forum for some time, and since SEO really intrigued me i started to look for good books to understand SEO "game rules". i was hoping for some advice/pointers on to what books/Documents i should start with, right now i am reading "the art of SEO" which is quite nice. also, what do you think i should learn as well? 1) is there any good cursera courses? 2) should i learn HTML or wordpress/wix? 3) would you recommend me to learn about black hat SEO as well as white hat for better understanding?(how impotent is it?) 4) do you think working on SEO is steady job? what are the risks? 5) what would you recommend learning while learning SEO (right now Doing M.A in organizational development). 6) should i build a "demo" site, just to check my skills as i go along? (jumping into the (cold) waters i guess). any other information will be great, i am just starting and i have Amazing amount of motivation. Thanks in advance.