I got spanked for buying links. So did the site that was selling them and all the other sites that was buying from them. Cost me $1000 a month and the site never really recovered. Hard lesson learned.
For a long time after I got stung I wouldnt go anywhere near paid links. If you buying links be weary of replying to forum threads offering to sell links. Keep them as private as possible and go easy on them. If G sees your site has aquired 100's of links overnight it may set alarm bells ringing.
This is something i will pay close attention to. I have been spending serious money with adwords something like 40k in the last 2 years so i need something that is more value for money.
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