1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

GWT Impressions skyrocket - clicks stay the same

Discussion in 'White Hat SEO' started by crsx1, Oct 11, 2014.

  1. crsx1

    crsx1 Newbie

    Joined:
    Aug 8, 2014
    Messages:
    46
    Likes Received:
    0
    I'm wondering what other people's experience is with Google Webmaster Tools accurately displaying impressions.

    My site was created 4 months ago and the impressions have been steadily going up while the clicks stay the same. They just shot up 2 days ago to 351 impressions with just 1 click. Is this just a worthless stat or are the clicks close behind?

    In four months I'm at a 16DA 28PA, starting to see the light I hope. ~10-15 visits/day sending 4 to amazon. Of course sales aren't there quite yet. Sorry for droning on just trying to show a big picture.
     
  2. motzart

    motzart Power Member

    Joined:
    Jul 4, 2012
    Messages:
    717
    Likes Received:
    296
    This has happened to me before.

    I don't have a proven/tested answer -- but my thought was that's your site appearing for new search queries.

    Like if you started ranking for a new keyword, but in a low position, so you get impressions but no click throughs.

    Is there an issue with your meta title/description, that has an impact on CTR (think of it like an advertisement, the more compelling it is, the higher your CTR). That's also another way you can generate a few more % points of traffic.
     
    • Thanks Thanks x 1
  3. crsx1

    crsx1 Newbie

    Joined:
    Aug 8, 2014
    Messages:
    46
    Likes Received:
    0
    I'd like to think the meta title/description are pretty optimized. I wonder if those are just bots or something because that's too big of a disparity between over a thousand impressions but less than 5 clicks.
     
  4. Techxan

    Techxan Elite Member

    Joined:
    Dec 7, 2011
    Messages:
    3,093
    Likes Received:
    3,585
    Occupation:
    Local SEOist
    Location:
    TEXAS (you have to yell, its the law.)
    Split test the visuals on the lander, you might have something that people don't like there that never occurred to you.
     
    • Thanks Thanks x 1
  5. BlackhatBigfoot

    BlackhatBigfoot Regular Member

    Joined:
    Mar 27, 2011
    Messages:
    242
    Likes Received:
    168
    Occupation:
    Forest worker
    Location:
    Hot a$$ Phoenix
    An impression is a presentation of your site in their index for the stated keyword. Whether that keyword has high traffic value or low traffic value, if your site is not presented on page 1 but on page 50, you won't get any clicks. If you do it is by sheer luck. You have to make your site climb in the rankings. There's lots of info here on how to do that but it can be hard work
     
    • Thanks Thanks x 1
    Last edited: Oct 12, 2014
  6. derago21

    derago21 Jr. VIP Jr. VIP Premium Member

    Joined:
    Oct 24, 2010
    Messages:
    2,373
    Likes Received:
    1,193
    Gender:
    Male
    Occupation:
    Backlinker
    Location:
    Your Brain
    It is happening to me for the last 3-4 days and it has happened in the past as well.
    it will get settled in a day or two max. nothing to worry about...
     
    • Thanks Thanks x 1
  7. motzart

    motzart Power Member

    Joined:
    Jul 4, 2012
    Messages:
    717
    Likes Received:
    296

    I'm pretty sure this is pre-click. So this is him showing up in the SERP's but not getting any clicks onto his site.