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[Guide] How to use Expired Domains effectively

Discussion in 'Black Hat SEO' started by fasttrak, Apr 20, 2020.

  1. hreyhrey

    hreyhrey Registered Member

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    So you use internal linking to push all the non homepage juice back to the homepage?
     
  2. primeCS

    primeCS Regular Member

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    Instead of rewriting page and creating links from those pages to root domain, why not just 301 redirect those pages to homepage?
     
  3. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    I always try to recreate the domain exactly as it was, until Google credits its previous authority. Once I things are looking good, I then add SSL etc.

    However, if you have gone to HTTPS and changed the URL, i.e. removed the www, you will need to write .htaccess rules to redirect the links accordingly. Otherwise you are losing the juice.

    Correct.

    If find 301'ing pages with quality links to the homepage devalues the incoming links hugely. Plus, if any of the sites check the links in the future and see it just going to a homepage which is not about the subject, they will remove the backlink.

    Much safer and far better value to use internal links to redistribute the authority to where you want it.

    HTH
     
  4. hreyhrey

    hreyhrey Registered Member

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    Makes sense! Now what's the best method for internal linking to pass the max amount of juice? Any guides you recommend?
     
  5. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    If we are still talking about a PBN and not money site, I would simply use a generic click here, or more info, in the body of the article.
     
  6. hreyhrey

    hreyhrey Registered Member

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    Nope, talking moneysite.
     
  7. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    In which case I would use either an exact match or partial match, in the main body of the article, depending on your current link KW ratios.
     
  8. Reti

    Reti Newbie

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    First of all thank you for the great guide.

    I'm trying to rebuild an expired domain, I think I made some mistakes while doing that, but still try to do the redirects.
    When I tried to do them as you've written in the guide, unfortunately I got an internal 500 Error.
    Do I have to insert the redirects at a certain location in the file? I have another part that starts with <IfModule mod_rewrite.c>, do I have to insert the redirects there? It starts with <IfModule mod_rewrite.c>, followed by RewriteEngine On, do I have to write a RewriteEngine Off at the end (just like the slash when coding)? Do you have an idea what the problem could have been?
     
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  9. bulba13

    bulba13 Registered Member

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    Hey, I know this is an off topic question but I dont know where to ask.

    I am buying an expired domain but when I checked in archive.org, it has been 301 redirected for 6 months before it expired. I am wondering if the authority is still there or has the link juice been transferred?
     
  10. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    It is the best way I have found to regain the authority and juice from the expired domain. I have tried many different short cuts, but this gives me the biggest boost. Obviously, it is up to you to use your expired domain how you like, but hopefully my tips help.

    Image links are really not very good, unfortunately. You can use any image and simply call the same as the missing one, if you want to, that way you retain the link. The problem with image links is that it is very hard to redirect the link juice to your money pages.

    If a domain I was looking at had mainly image links, or even PDF links, and not a lot else, I would skip it and keep on looking. I am not suggesting that yours is in this bucket, just that these domains give little back in terms of value vs effort.

    You are welcome.

    Thank you.

    I am currently writing a guide on that, I did want to release it this week, but have been slammed with orders, but it is nearly complete, so stay tuned ;)

    Don't worry, we have all been there and done that. Simply add the code at the end of the .htaccess file until you get the hang of it.

    I have picked up a number of great domains that were redirected before expiring. Sometimes the organisation changed names and redirected to the new domain, then did not renew when it expired. I have a beauty which was an old travel .org site which changed with UK gov policy and redirected to .gov.uk. They did not renew and I snapped it up within minutes of it being released for registration.

    So it depends on if there are still good links pointing at it, and what it was redirecting to. If it was redirected to a PBN and then dropped, you would have to ask yourself why, and have a good look at it.

    However, if that is the case, it is not necessarily the end of the world. Many PBN builders do not know how to get the most out of their domains and there is still some real juice to be extracted, if built out correctly.

    HTH
     
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  11. yasin.wazza10

    yasin.wazza10 Regular Member

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    @fasttrak

    I have a question related to using an Expired Domain, you might find it funny. It is my first time I am attempting to build an affiliate website with an expired domain so I lack knowledge in the setup & retaining link juice part.

    Q: My Domain is registered with NameBright but my hosting provider is SiteGround, now, in order to retain link juice by redirecting all old URLs to the homepage by htaccess, from where do I make all these redirects ? From you domain registrar (NameBright) account or from my Hosting account (SiteGround) ?
     
  12. fasttrak

    fasttrak Jr. VIP Jr. VIP

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    I had the same question, when I first started doing 301's, so you are in good company ;)

    You create the redirects in the .htaccess file on your host. So, in your case, you would amend the .htaccess file for your new expired domain on SiteGround. Add the 301 redirects and you are good to go.

    HTH
     
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  13. yasin.wazza10

    yasin.wazza10 Regular Member

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    Thanks mate ! Appreciate it :)
     
  14. primeCS

    primeCS Regular Member

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    Hi @fasttrak , appreciate your guidance so far.
    Would like to seek your advice regarding an expired domain that i recently picked up and wish to re-purpose it into a family/parenting topic.

    The history: This .com domain was previously owned by a famous erotic author (example, RonaldTrump.com).
    But in 2016 when the author moved to RonaldTrump.co.uk, he kept and redirected the whole domain from RonaldTrump.com to RonaldTrump.co.uk.

    Now in 2020: The .com has dropped and I snapped it.
    However, the .co.uk is still in use by the Author, which means I cannot rebuild .com domain using original content because of 1) duplicated content with .co.uk 2) Authors usually mind about copyright infringement I don't want to get a lawsuit.

    Backlink profile:
    200+ RD with 800 backlinks

    Anchor text are clean, (mostly url and brand)

    Backlinks are clean and legit from websites that recommend books (like Goodreads, Skoob, and some sites that talk about erotic books)

    Backlinks are all 100% pointing to homepage.


    Do you see any issue re-purposing this domain into a family/parenting topic?
    Would be great if you can have a look! =)
     
  15. bulba13

    bulba13 Registered Member

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    Hey @fasttrak, do you build quality backlinks for the previous content or the repurposed content during waiting time? I am afraid that if I use anchors for my repurposed content, it will alert google.
     
  16. Rajesh Varma

    Rajesh Varma Newbie

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    Love this guide. thanks mate
     
  17. Eskanor

    Eskanor Newbie

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    Great info! I have a question, why somebody would use an expired domain and what for ?