The last guide I wrote on video SEO optimization went over well, so let’s look at another important part of the process of crushing your competition on YouTube: keyword research. Unless you have a massive channel already, it’s very necessary especially when starting out that your videos can reach your target audience with the least amount of resistance possible. The first thing you want to pay attention to is how many results you get when you search the KW in YouTube – it’s no different than doing KW research for a website, less results means less competition. As shown in the example pictures, this is very easy to do by being more specific with your keyword instead of broad. (You can take this process further by adding more words, or changing existing words to synonyms that might be less common) Just by adding "in google", eliminates 63,000 competing videos Next you want to compare the views of the top results. This is just a general indicator of the strength of the competition – if all of the top results have a tremendous number of views that’s obviously not a good sign. Using the previous KW as an example, these videos are not THAT competitive. (Note: what is “competitive” here is VERY dependent on your ability to drive quality views to your videos) Where keyword research for videos differs from websites is age. Age doesn't seem to be a huge factor for videos as much as it is for websites. I think it's safe to say that Google places a lot of value on fresh content on YouTube due to the nature of Videos not being able to be updated like websites. The next step once you have a KW you’re set on is checking out how optimized the top videos are (Titles, Descriptions, Tags, Video Length). My video optimization guide outlines it pretty thoroughly and it’s very important that you analyze your competition as much as possible (The factors above aren’t the only ones!). I’d recommend only checking this once you’ve settled on a keyword because it would be really time consuming to do it for a lot of keywords. There are tools out there that can make this process MUCH faster, but if you’re on a tight budget it is easy enough to do manually.