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How to Beat Your Competitors on YT

Discussion in 'YouTube' started by Boomba, Jul 7, 2016.

  1. Boomba

    Boomba Regular Member

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    The most basic way to get ahead of the competition when ranking a YouTube video is no different than any other website, it all starts with your on-page optimization. It won't make a crap video special, but it can help rank a good video TREMENDOUSLY. This guide is mainly for beginners as experienced YouTubers should know all of this. (Yes, the title was there to get your attention!)

    1. Title Optimization

    You want the focus of the title to be on your KW (This begins with the file name of the video you upload to YT, it should be your KW), as well as descriptive to get the user’s attention. Longer titles tend to do better, with the KW you’re targeting at the front:

    [​IMG]

    Notice how I searched for “best sneakers”, but only one of the top five videos has it? Google is smart enough to know that top = best in most cases, as well as sneakers = shoes.

    2. Video Length

    This one can’t be optimized if you’ve already made a video, but is close enough to the subject it should be mentioned. All of the top five videos are at least 5 minutes long, with the first one being closer to ten minutes. There are only a couple of shorter ones down the page. Make a longer video than your competition.


    3. Description & Tags

    I wanted to use a video besides the top one as an example because they are a massive channel and that helps a TON with ranking videos purely based on activity (views, ratings, comments) alone. However, they nailed the description for this video so why not.

    [​IMG]

    The first thing to note is that it is a very lengthy (300 words) description. This allows them to add more RELEVANT keywords to the video as well as instantly beats videos with 2-3 line descriptions. Ideally you want to have your KW mentioned fairly early on (within 30 words) and up to 2-3 times depending on how long your description is. It should look natural. Notice how the red boxes correlate to the title as well as the tags used.

    They also used secondary keywords (blue and green boxes) in the description and used them as tags which helps them rank for those as well.

    It’s not just throwing keywords at the wall and seeing what sticks. It’s congruent with the content of the video.

    [​IMG]

    (I’m using a Firefox extension called “Tags for Youtube” to see them in the description which saves a lot of time, however you can also right click ->view page source -> search for “keywords” to see them)

    Seeing what tags your competition is using is a great way to see if they have optimized them AND if they have any you could use as well.

    To me, on-page optimization is all about doing it better than everyone else. With the right keyword research, your competition won’t have it dialed in and it will be an easy way to rank right off the bat. At the very least, against better competition it ensures your video is as good as theirs (optimization wise) and you can focus more on the external ranking factors do the rest of the work.
     
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  2. healzer

    healzer Jr. Executive VIP Jr. VIP

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    Great tutorial Nick!
    I have to look into the FireFox plugin you mentioned, thanks for sharing that!
     
  3. Finn

    Finn Jr. VIP Jr. VIP

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    Some useful and decent infos there thank you very much Nick for taking your time and writing this YouTube guide :)

    Regards,

    Finn
     
  4. juanpopo

    juanpopo Power Member

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    great tutorial mate, I was wondering about tags, Would it be a good idea to use the keywords (longtails), for instance "green christmass trees" instead of "green" "christmass" "trees", what are your thoughts on this?
     
  5. redarrow

    redarrow Elite Member

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    This wont do nothink for a well used keyword
    You can only use this with longtail keywords.

    The new way is setting up live youtube video and publishing them with hard keywords so it all said above but with live broadcasting , video can get ranked top but only as a live video.

    tell the truth longtail keywords are the only way really foward and using the traffic pointing to a blog , from the blog to money page.


    Most heigh keywords will cost you thousands just to get the likes in place , so if you wanted the keyword gold you pay so heigh for likes and social connections , stick to longtail keywords that get grate traffic and easy to rank keywords with heigh traffic...

    Booma

    You need to show what niche to go for and how to get that nich.
    Then
    You need to Exsplain how to do keyword research.
    Then
    You need to show what affricates pay for the niches found and keywords going to use.
    Then
    Your bit and my bit combined = cash


    Know where talking , ill pay for all above info easly .
     
    Last edited: Jul 8, 2016
  6. dami3n

    dami3n Regular Member

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    Always use what you think youtubers are searching for. Be specific. Don't use keywords "trees" if you were to use "green Christmas trees" you would have much more chance at being discovered. Also youtube does not like keyword spam so keep it relevant
     
  7. juanpopo

    juanpopo Power Member

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    I agree, my doubt is how relevant are the tags compared to aplying the longtails in content (title and description), and what would be the difference on adding the tags as long tails or as separate keywords since, in the end the content is the same i.e. "green christmass trees" n "green" "christmass" "trees" are the same used in a different way
     
  8. Boomba

    Boomba Regular Member

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    Glad you liked it, it is very handy for manual research!

    Glad you found it useful!

    Glad you liked it! Dami3n pretty much nailed it. In regards to your second post, it definitely isn't the same effect to seperate "green christmas trees" into the three smaller keywords. It would consider the broad category of each rather than stringing them together.

    You're definitely not wrong - this is a small, key part of ranking a video. The title is hyperbole, there are many more ranking factors as you posted that go into it.

    But since there's been a good reception I think I'll have to post another guide in the near future!
     
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  9. juanpopo

    juanpopo Power Member

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    so which would be more effective?
     
  10. Boomba

    Boomba Regular Member

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    Just using one keyword "green christmas trees" - it's more relevant and less spammy.
     
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  11. juanpopo

    juanpopo Power Member

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    great just what i though, thanks for your help
     
  12. Justkulboi

    Justkulboi Regular Member

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    Thanks! but nothing new really. Nice post
     
  13. mangoman

    mangoman Regular Member

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    good share thanks
     
  14. Stewielenor

    Stewielenor Junior Member

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    what is the length cap on yt tags?
     
  15. Shqipenet

    Shqipenet Regular Member

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    nice share mate! thnx!
     
  16. hotbad89

    hotbad89 Newbie

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    thk you so much, its basic -must have- in SEO YT