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Guide - How to Build a Link Network of Support Sites

Discussion in 'White Hat SEO' started by madoctopus, Jul 25, 2010.

  1. madoctopus

    madoctopus Supreme Member

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    A. Avoiding backlink footprints

    1. Chances of 2 interlinked sites to have natural links from the same C-class are slim, from same IP are very close to zero. Get one different C-class IP for each site, unless they are not all using AdSense or are interlinked. This is critical! Do link analysis on successful sites and you will see the inbound link IP/domain ratio is high. If you think IPs don't matter, you're simply wrong. Very wrong! Google "seo hosting" to find offers. Make sure they have a different DNS & RDNS server for each C-class.
    2. Use domain privacy, or even better, fake WHOIS data. Do NOT use fake WHOIS data on important/main domains, however. Just for support sites.
    3. Do not interlink sitewide. Interlink from the post/text, using very few links from a site to other (e.g. on a 50 page blog put only 2-5 links towards other blog in the network, 2-5 towards blog2, 2-5 towards blog3, etc).
    4. Send links to your competitor's sites but use a keyword that you are either to small to rank for in the next 6-12 months or a poisoned keyword (e.g. "CompetitorSiteName's calculator" instead of "mortgage calculator").
    5. From some of the blogs link to a few other only with generic words (e.g. here/click here/see here/on this post/this site and so on).
    6. From some of the blogs link sitewide (from blogroll) to your competitor's site but with their site's name not a keyword.
    7. From some of your blogs, link to other blogs in your network from the blogroll/sitewide but make those NOFOLLOW. Add a few other links there (useful ones) towards other sites that are not yours (so that link doesn't stand out). While that link is nofollow, you will still link from the posts with **************** links.
    8. In some posts put some text from other of your blogs in BLOCKQUOTE tags and below add a link to the source page. This way it looks very legit - you used some text from there and you are linking to the source.
    9. Pick a few of the blogs and make them stronger than the others. If you have a 100 blogs network, make about 5 of them a bit stronger than the rest.
    10. Do not interlink every site with every other site. If you have a 100 site network group link sources in blog batches like 1-20, 13-30, 27-35, 30-60, 42-65, etc. Random is the name of the game. By all means, don't stick to round numbers and fixed ranges just because they are easier to remember and do math with them.
    11. Build both the sites and the links over time. One year is a good time frame. Don't be eager to "make money fast and easy" as there is no such thing. You need infrastructure and that takes time to develop. 100 sites all launched and index for first time within a week is a huge footprint. To optimize the whole process, assuming you can generate a lot of sites in a short period of time, go in many niches. That way, while you won't get the network to make you money faster, after a year you will have several networks not just one.

    B. CMS

    1. Use different themes (different HTML, CSS and permalinks)
    2. Don't use shitty themes. Try to find at least decent looking themes because you want to be able to convert your visitors and low-quality looking sites kinda make people run away because they don't inspire trust.
    3. Have a backend system to manage all of the sites from one centralized interface. Ideally you should be able to install a new site with the click of a button. I can't recommend you one as usually I code my own shit to be 100% to my specifications.
    4. Have an automatic interlinker with 2 components:
      1. Server - has a centralized database with all the keywords for that niche/market/project paired with URLs of pages targeting them (from all the blogs) and rules regarding which sites can get interlinked and which don't (interlink groups/site batches that I talked about in section A.9).
      2. Client - can be a custom coded WordPress plugin if you're using that as a blog CMS. It should request the list of keyword/URL pairs from the central server and match them with the post text to turn the keywords in the text into links automatically.
    C. Content

    1. You can automatically generate content, use spun content, mixed content, etc. but you really have to know how to do it otherwise you can pretty much fail. The safe way is to use manually written unique content. I use a mic of all. For spun content, the bigger your seed article is, the higher the number of spins is. And that is not linear. Using fictive numbers here, if for example from 1000 words seed article you can generate 20 posts, from 10000 words seed you might be able to generate 600 posts. Just remember that it pays to do it right.
    2. Have a centralized interface to manage the content, know what is posted where, who wrote it, when it was wrote, etc. If you're outsourcing content writing, you can have the workers login here and they don't even have to know what sites you own (unless they know how to do an exact match search on google :) ).
    3. Mix the length of the content both within a site and across the network. For example have a site with average post length 300 words and another one with average length 1000 words. This is t further avoid patterns.
    4. Personally, I want to make money with my support sites, even if just a little. That is why I advise to post content that is decent. Since you're investing time in developing this network, it makes sense to make it of decent quality, so that in time you can upgrade these sites from "support sites" to "money sites".
    5. Remember I was saying in section A.9 that you should make some sites stronger? Those should include more content than the rest and cover more keywords, and more difficult keywords (even if you won't rank too high with them).
    D. External links

    1. Focus on **************** links. I've seen some posts from people saying **************** help as well. I don't agree. I mean, they might help a bit, but very little compared to ****************. I am ranking #5 for a tier-1 keyword with only 700 links. The site below me has 12,000 links, most of them nofollow. You do the math.
    2. Build links gradually over time. If in first month you created 100 links, make sure next month you can create a close number. Don't blast 2000 links overnight and next month build none.
    3. Vary anchor text a lot. And I mean a lot. For the more powerful sites that I was talking about in sections A.9 and C.5, make sure to have a good amount of keyword-targeted links for those more difficult keywords.
    4. Focus on specific keywords. This might seem like I am contradicting point (3) above but I am not. You have to vary anchor text across the network, but focus specific keywords/relevance on the graph paths that lead to your money site's pages targeting them.
    5. Analyze your competitor's backlinks in detail. See the IP/domain ratio, nofollow/**************** ratio (so you know how many links really matter), type of links (blogroll, post, etc. - you can custom code page/link analyzers if you have the skills for it), etc. Get to know your competitor's backlinks better than they do.
    6. Do link exchanges the smart way. No reciprocal. You have the leverage of a large network so use that to your advantage. Give a link from a support site in exchange of a link to your money site(s) or some other support site. Give links from several PR2 support sites to a guy that has a PR5 site so he gets a good deal. You need to link to others anyway to avoid footprints, so get something out of it.
    7. Vary the types of links you get. Don't do just blog commenting or just forum posting, or just article directories.
    8. Vary the link sources. Just like you are not interlinking every site in the network with every other site, do not get the same external links for every site. If for example you have access to a pool of 1000 links, don't build 1000 links towards every site, but 40-100 per site, so that a site has links that other site doesn't.
    E. Do NOT!

    1. Do not use AdSense, Analytics, Webmaster Tools or any other Google service on the sites in the network. As a matter of fact avoid any 3rd party services that have a common footprint (e.g. being a publisher on a PPC network with one affiliate code for all your sites).
    2. Do not hurry the process (build the network too fast). As tempting as it may be, it is not worth it in the long run.
    3. Don't use link wheels. They are one of the easiest to detect interlinking footprints. There are link schemes that somewhat resemble link wheels and work, but a link wheel that you can draw on paper and looks organized/structured/symmetrical as opposed to chaotic is very likely going to be detected.

    That's it. Probably there are some other things worth mentioning, but none crosses my mind at the moment. Hopefully this will help you. If you find it useful and you learned something from it, feel free to say thanks.

    Make sure you also read "SEO Empire" post on BlueHatSeo blog (use Google to find it). Keep in mind that is outdated and some of the techniques described there don't work these days. As an outline and principle however, it is worth reading.
     
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  2. spirit bay

    spirit bay Registered Member

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    Wow. That was informative, it'll take me three rereadings to just start to grasp all of that.
     
  3. drey2k

    drey2k Power Member

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    Good info there
     
    Last edited: Jul 25, 2010
  4. Micallef

    Micallef Supreme Member

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    This is excellent material. I agree with almost every point.
     
  5. IMATA

    IMATA Junior Member

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    Very good info. I pretty much agree with everything. Just a couple of questions:

    1- What are you trying to accomplish with point A-7 (linking sitewide from one of your blogs to another using the NOFOLLOW attribute)?

    2- On point D-1 (external links): Beyond comparing 12000 nofollow with 700 regular links, are there any other facts you would consider relevant for the comparison (relevance, pr, distribution of sources, etc)? How about the guy on 7th position (2 below you) and below, what kind of linking structure do they have?

    Thank you
     
  6. madoctopus

    madoctopus Supreme Member

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    @IMATA
    1 - both Google and competitors will see you're linking sitewide with n0f0||0w and think you're certainly only offering a resource not trying to do any linking strategy. After all why would you link back to your own site with n0f0||0w. But you link from the posts with d0f0||0w, however this will pass unnoticed by humans and will seem to google like a relevant link to a resource.
    2 - there are many relevant facts:
    - I have better relevance for my keyword (more targeted anchors)
    - PR is overall comparable
    - He has more backlinks from strong sites
    - He has more traffic overall because he has 5 times more content
    - I rank higher than cNet, Wikipedia, amazon.
    - A few direct competitors that are information hubs for that tier-1 category keyword rank higher than me (big sites with 20k+ backlinks, 5+years old. my site is 2 years old).
    - My point was most of his links and of some of my competitors below me are n0f0||0w. If they were d0f0||0w they would rank a lot higher. For example the sites above me rank high just because of domain trust and domain relevance for a lot of keywords, even if those keywords are not directly targeted by them. This comes just from backlink power. Even if the links are not necesarily relevant, their sheer number gives an advantage to them.

    Also regarding do vs n0f0||0w, there are many places to get d0f0||0w links, so why waste time with n0f0||0w then?!
     
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    Last edited: Jul 26, 2010
  7. amino

    amino Registered Member

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    Great post, thank you ver much!!!
     
  8. NapsteR

    NapsteR Jr. VIP Jr. VIP

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  9. avi1368

    avi1368 Registered Member

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    great guide learned a lot
     
  10. wannabie

    wannabie Elite Member

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    Ill finish reading this later on :)
     
  11. madoctopus

    madoctopus Supreme Member

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    Just to add some more thoughts...

    Search for sites in your niche using in Google:
    Code:
    site:" * keyword * .com" -inurl:"/ * "
    If is a multi-word keyword replace space with a plus sign - e.g. "auto+loan"

    It will show you many domains with the keyword in them. Check them out, and analyze:


    • Number and quality of links
    • Domain PR
    • See if they have internal pages with PR
    • Check if content is original by doing random searches for long sentences in Google and/or using Copyscape.
    • Compare it in compete.com with a site you own and know how much traffic it has. This will give you an estimate of how much traffic that site has.
    • See what monetization they use and think if you can monetize better or significantly improve the revenue from the site.
    • You should have a list of candidates...
    Now, contact the owner and offer to buy the site. You should target sites with little traffic but good links and unique content. Low traffic = low revenue => you don't pay a lot for it.

    Buy sites like these and make a network of your own with them. They are aged, have content, are natural, have diversified link sources, have been launched at different dates not all at once, etc. If you have the budget, this is the best way to build a network.
     
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  12. mrdexter

    mrdexter Junior Member

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    That's very informative, but can you just clarify for me. Point A.10, is not such a big overlap of interlinking going to leave a footprint anyway?

    Can you suggest why doing it that way would be better than taking say 10% of your sites out, and making the other 90% randomly link to one of those 10%, also therefore obeying your make some stronger than other suggestion.
     
  13. madoctopus

    madoctopus Supreme Member

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    The idea is to avoid footprints. However, if you take this to an extreme you don't get the sites helping each-other. Ideally, if you would have a large budget to work with and the resources requires, you would not interlink them at all. But since you want to give them some boost from the network itself, you interlink them. The key is to always interlink from within post text not sitewide/blogroll. When you do that, you interlink randomly but still maintaining relevance and only have links from some of the pages not all. You also link out to other sites, including your competitors from time to time (but you link to their weaker pages which won't make you problems). So from a site with 25 posts, you might only link out to your network from 15 posts and from 10 posts you would link to other sites and from 5 posts you would not link out at all. 15+10+5 = 30 - which means you have more than one link/post on some posts.

    You can also link to your network using generic words like "read more".
     
  14. loswarrior

    loswarrior Regular Member

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    That's why I love this site......its all in the details. Very nice share indeed!
     
  15. albaniax

    albaniax Elite Member

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    Just bringing this post back up,
    as it's veeery good!

    You already have analyzed a lot of things about this topic,
    which makes it now easier for me and my client, as we have big budget and this is where we are aiming.

    Once again, you would be surprised at how cheap you can get some domains in your niche ;)
     
  16. ioneld

    ioneld Newbie

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    what is the problem with foot print? the competitors or google?
     
  17. otane

    otane Newbie

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    thanks for the share. How did your sites do with Panda?
     
    Last edited: Jul 11, 2011
  18. madoctopus

    madoctopus Supreme Member

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    I only got 2 websites penalized and it was before Panda, from what I suspect a manual penalty because I pissed some big players by outranking them. Also the sites were 100% whitehat and of great quality. For some reason Google doesn't liked them though (I even did reconsideration requests but to no success). So to answer your question, Panda didn't affect me in any way. I do however have a problem with those bastards that work for Google and manually penalize sites.
     
  19. Sounds Good

    Sounds Good Newbie

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    How does this work after Penguin?
     
  20. madoctopus

    madoctopus Supreme Member

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    Works just fine and will always work if you do it well. The idea is to make a network so you control it but not build it in a spammy way but put the effort to build it right.
     
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