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[ GUIDE ] How I've made over 90,000$ so far this year

Discussion in 'Black Hat SEO' started by daisy447, Apr 14, 2012.

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  1. daisy447

    daisy447 Regular Member

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    In this thread I will explain, step-by-step, how I've made over 90k$ so far this year alone.


    What I'm doing:

    I provide a "Full Internet Marketing Package" internet marketing for offline businesses. I -almost- don't accept anything less than the full package, which is something like 5,000$ for each business.


    What does the package include:

    1) A complete, custom designed website:

    I build a WordPress website for the business. And if needed, I purchase a premium theme which they can choose from a catalog that I provide to them. (I've built the paper catalog from premium and free themes previews, sorted by categories and colors).

    I also give them a paper, where they have like 50 options that they can choose. These options for us are plugins (gallery, poll, forum, user comments, etc). They can choose as much as they like from these options, it's all for the same price.

    I always include my business link in the customer website's footer (after getting their permission).

    2) A designed Facebook page:

    I simply make and design a Facebook page for the business, with a custom tab and all. Then I promote the page and get him few real likes (I'll explain how below).

    3) A YouTube Channel:

    I make a YouTube channel, and include 3 videos that we make about the business.

    4) 3 Relevant Videos:

    One I hire from Fiverr - People will love to see some Chinese talking about their business or w/e.

    The second is a nice Typography or Cartoon stuff, talking about the business (I have a freelancer to do that, I often choose videos from VideoHive.

    The third, is a Viral-attempt. And it's one of the strongest things in the package.
    An example of a Viral-attempt video for a Car Seller (I actually made that):
    I create a video that shows "The Most 10 Expensive Cars in Country". This video can go viral, and in this video I promote the business (showing at the end of the video)


    5) Marketing the third video:

    I also add the third video to my YouTube channel, with over 1000 subscribers (spin the video before uploading). I also have over 100k fans in all my fan-pages, so I post the video there as well (the users won't get upset, because the third video is supposed to be fun).

    6) Basic SEO:

    I do some on-site SEO and some link-building for the website (I usually outsource these). I don't go hard on this one, I just make sure their website will still receive some relevant traffic from Google for the long run.

    That's all. How long it takes me to do this all? With outsourcing (costs me like 100$ per project) it just takes few hours of pure work.


    Pricing:
    I charge for this something like 5000$. And an additional recurring cost of like 70$ a month (for maintenance, hosting and domain costs).


    Marketing

    Here comes the creative part. You can always make fliers and spread, or get an ad spot in your local newspaper.. But here is what brought me the most of my deals:

    Offline Affiliates!People are simply promoting my service to everyone they know for the 5% cut that I reward them with. I have something like 50 people who applied to do it (I don't really know how many are actually trying).

    But the thing is, that when someone wants to apply and start promoting my service, I send him to a page in my business website, where they have to fill some stuff. After that, I give them a "Custom flier" that they can just print and spread like hell.

    This "Custom flier" includes a custom ID number, and we always ask the people who call us about the custom ID number that they see in the flier (mention in the flier that they'll need the ID number).

    Each of our affiliates has a custom ID number. So this way, we can track and reward the affiliates accordingly.


    I've worked really hard trying to cover everything that you need to know about this. If you have any questions, feel free to ask me in the comments. If you want my business URL, please PM me and I'll link you as I don't want to put it here in public.
     
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  2. NeoPat

    NeoPat Power Member

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    How do you know what to charge, i have come across some possible clients, but due to their rate of income, i might put a price down which is out of what they can afford. And ultimately how do you target and get your clients, without the referral scheme? Possible breakdown from finding a client to approaching them would be appreciated.
     
  3. 0_00_0

    0_00_0 Senior Member

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    How do you find your customers? I like the idea but I have a tough time finding clients. I'm sure you don't have difficulty finding them now that you get referrals but how about your initial customers?

    Ah person above asked first. 100th post :)!
     
  4. daisy447

    daisy447 Regular Member

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    I target big businesses, which are usually fine with paying that amount of money. And I don't go down on price, it's a fixed price and I don't lower it (unless they already have a website, I accepted that once).
     
  5. daisy447

    daisy447 Regular Member

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    I forgot to mention that I have a "Name & Phone" form in my website that potential customers put their details there, and I get back to them.

    Fliers marketing works.. You can hire a kid to spread your fliers to businesses. You can also try cold calling or Facebook PPC.
     
  6. knall

    knall Regular Member

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    I'm planning out my offline ventures as well. Gonna grab a few of your ideas from here to add to the toolbox. Thanks!
     
  7. martillo

    martillo Junior Member

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    I like your work, very clever and simple to do
    Congrats!
     
  8. daisy447

    daisy447 Regular Member

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    You are welcome mate. I'm glad it helped.
     
  9. sirgold

    sirgold Supreme Member

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    When I was working in the offline field OP so accurately described -that i don't deal with anymore being on bigger online ventures- I might say I learned a thing or two along the way.. ;) My suggestion is that if you're not totally strapped on cash accept ONLY those that can guarantee you a x,xxx budget leaving the small fish to some student trying to make his first buck. Got contracts for small-mid sized businesses that shelled out in the 20K ballpark for simple drupal installations (that sounds better than wordpress if you approach someone that wants to sound all pro and shit lol..) with some glorified theme and a couple of custom functions thrown in... Ditto for joomla and even custom solutions that raised the bar even more. Of course you can always try to sell the advantages of a WP site, the availability of plugins for this CMS, how easy it is even for the average user to update it and so forth... And look when I basically stopped working in this field I didn't even offer the generous packages OP described, so yeah aim high and give value to your work. These days someone needs to make me an offer that I really can't refuse to even get my hands dirty with a website for someone else, but here fiverr and the various outsourcing boards are your friend. If I could give it a rating it'd be the most bulletproof plan anybody could come up with for anybody even with the most average skillset. It's not a free hamburger but it's surely working and it has for more than a decade.
     
  10. B_Fish

    B_Fish Regular Member

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    Good thread.
     
  11. daisy447

    daisy447 Regular Member

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    Wow, thanks man! I really appreciate it..
     
  12. sirgold

    sirgold Supreme Member

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    Also let me add that the average person you'll get in touch with during your pitch knows close to nothing, so if you're a geeky type like me, the blank stares you'll get from the bottom to the top of the 'food chain' (the average ceo has serious issues sending emails with his latest mac while bragging with his buddies about those thousands fake followers you bought for him for $5...) while you're explaining that latest compelling feature you added in ajax interacting cross dom and whatnot might hurt your and piss the shit out of you in the long run.. In this case don't be greedy and do yourselves a favor by hiring someone to delegate the grunt work of sales for you. No more hollow stares, no more clueless eyes of lowlife human forms, it'll be the best split/money you'll ever spend. lol ;)
     
  13. daisy447

    daisy447 Regular Member

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    You are right. It's a bit pain in the ass to explain to business owners about the whole thing.. But I still prefer to go myself and explain everything to them in easy terms that they'll understand. I don't believe that anyone understands my business better than me, so no one can do this job for me.
     
  14. Kikerinka

    Kikerinka Senior Member

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    Such things are possible only in the US... In my country, none company will pay you $5000 for wordpress site and the other crap you mentioned. Plus if they pay you 1/3 of the sum you mentioned, they'll insist on every little detail and you for sure won't design the site for them within couple of hours - but couple of weeks instead, plus they'll never leave you after that....
    Still this might work somewhere, but I just want to vomit when I imagine doing it here with local clients, lol! Def no passive income.
     
  15. TopSeoDude15

    TopSeoDude15 BANNED BANNED

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    nice method for this kind of business but you need have 3 zeros investments
     
  16. illfounded21

    illfounded21 Senior Member

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    Really interesting read, good work. Will probably need this info soon.
     
  17. ferma231

    ferma231 Elite Member

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    Well thats awsome. I will do something like this but i will cotact them via email, and i will target some USA and UK countries, i think it isnt big problem if i dont live in these countries . What would you suggest?
     
  18. daisy447

    daisy447 Regular Member

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    Yes, I think it's also possible. Just the thing is that you'll have to send the contract, and have them sign it along with a attorney signature..
     
  19. ElliotGraham94

    ElliotGraham94 Registered Member

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    Thanks for posting this. I have one question. You mentioned offline affiliates, can you explain a little bit more about this. I.e. how people apply how you get people to see the opportunity.

    Thanks
     
  20. ferma231

    ferma231 Elite Member

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    Is it necesery to make that contract?