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Guerilla Marketing at a Convention

Discussion in 'Offline Marketing' started by GalacticFuzzbutt, Nov 17, 2014.

  1. GalacticFuzzbutt

    GalacticFuzzbutt Newbie

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    I'm new to IM, and am exploring the adult affiliate side of things (among others, but this post concerns that side of it). I have an adult photo blog for a very unique niche (running juicy ads and plug rush), and I have high hopes for it in the future. Now, this niche is larger than just porn, its a whole fandom, which runs conventions. I've been in this fandom for a decade, and recently began going to conventions. One is coming up in less than a month, and I will be going, and I am hoping to possibly use it as an opportunity to spread word of my site and hopefully drive some real traffic to it.

    Since rules about business transactions is pretty strict (vendors have to be registered), I'm tempted to try something else - guerrilla marketing. I've seen it used at other conventions in other fandoms before, and it has definitely succeeded in getting people talking. So I'm tempted to try it myself. I am tempted to replicate the method they used, which is a paper strip bomb. Basically I was thinking of making hundreds (if thousands) if strips of paper with the name of my site on it, and literally just leave them everywhere I go. Maybe tape some up in odd-yet-noticable places, etc.

    Has anyone else ever tried guerrilla marketing? And if so, if you are willing to share, what tips do you have?
     
  2. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Hopefully that is a better idea than my fail - I once bought 5,000 pens and left them all over the place at a convention... 90% were picked up by the convention staff and either discarded or kept by them.
     
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  3. Trepanated

    Trepanated Supreme Member

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    There's nothing wrong with that idea and we never know what works until we try - plus, that means 500 pens hit their target.

    @OP,

    Conventions are wise to being hijacked these days, so maybe avoid the convention centre itself.

    I would target the transport areas where the attendees are arriving.

    Local train stations
    Tube stations
    Car Parks
    Bus routes
    Hotels
    Cabs

    That way the convention can't do anything about it and also your marketing campaign is the first one they see when they arrive, which should mean it gets noticed more.
     
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  4. IslandCat

    IslandCat Jr. VIP Jr. VIP Premium Member

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    costumed women in said locations?
     
  5. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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    conventions often have these big screens where you can see tweets related to the convention, you can try hijacking that w/ tweeting your site url random content @conventionname, create a few dummy twitter accs and just set them up in a twitter bot or in a scheduling service
    i saw this only for trolling purposes until now, but i can see this working for marketing purposes as well

    interesting choice of a username btw :)