Groups vs Pages for offers?

I want to start a deals page on Facebook (a page where deals in my niche get posted with affiliate links), but I'm split on whether to do it as a page or as a group. I was surprised to find that all the largest pages for deals is actually groups instead of traditional pages. Anyone run any of these kinds of campaigns? Do groups convert more than pages? Do groups provide a sense of exclusivity that increases conversions?

Also, whats a good way to drive traffic to one of these pages? I was thinking of posting in article comment sections, and *possibly* Facebook ads eventually. Can you post ads for a closed group, even?

Thanks!

TL;DR - For niche webpages on FB, are "groups" or "pages" better?

I don't have personal experience so I can't tell you if a page is better or a group is better. I think both work good if you can pull it off. As for getting traffic, you'll need targetted ads.
Post not just affliate offers, but share some useful engaging content that your readers would like to read and share. Your page should offer value to the people instead of just affliate links.

Finally you can use sharesly to promote your page on different articles and blogs that you share.

Much easier to drive traffic from groups if you find the right ones. Easier to build a page than a group.

gogreen said:

Much easier to drive traffic from groups if you find the right ones. Easier to build a page than a group.

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agree with this, group very targeted