I want to start a deals page on Facebook (a page where deals in my niche get posted with affiliate links), but I'm split on whether to do it as a page or as a group. I was surprised to find that all the largest pages for deals is actually groups instead of traditional pages. Anyone run any of these kinds of campaigns? Do groups convert more than pages? Do groups provide a sense of exclusivity that increases conversions? Also, whats a good way to drive traffic to one of these pages? I was thinking of posting in article comment sections, and *possibly* Facebook ads eventually. Can you post ads for a closed group, even? Thanks! TL;DR - For niche webpages on FB, are "groups" or "pages" better?