Great Offline Twist - Ruined by website

thedorf

Elite Member

Oct 1, 2008

2,558

1,819

• Apr 14, 2013

• #1

I drive by a school every work day and I see a sign that says "Improve Your Student's Reading Skills" in the median (grass beside the road)
and a domain www. effectivereading.com.

Talk about hitting your target audience! These guys and girls have it down.

Then they ruin it with their crappy website.

oh-well

 

Last edited: Apr 15, 2013

ErjeBoevem

BANNED

Sep 18, 2009

375

160

• Apr 14, 2013

• #2

I really don't understand why you call this a bad website. Old design? Yes. But it is a very straight forward website which I would believe have decent conversions.

 

ArtVandelay

Power Member

Jan 15, 2013

574

397

• Apr 15, 2013

• #3

I've gotta hand it to them, it is good marketing.
Website is very stale looking, for sure. Which I don't think will do anything positive for their targeted demographic (youth, presumably).
Approach them for a redesign with SEO upsell and everybody wins

 

thedorf

Elite Member

Oct 1, 2008

2,558

1,819

• Apr 15, 2013
• Thread Starter Thread Starter

• #4

ArtVandelay said:

Which I don't think will do anything positive for their targeted demographic (youth, presumably).

Click to expand...

Actually they are targeting the parents of students

 

ArtVandelay

Power Member

Jan 15, 2013

574

397

• Apr 15, 2013

• #5

thedorf said:

Actually they are targeting the parents of students

Click to expand...

Good point. That was kind of silly of me to say - I should have read the post more carefully before giving my 2 cents.
Regardless, a stale website is good for nobody. Get in there and flex your marketing illusions!

 

sire243

Regular Member

Jun 23, 2010

420

385

• Apr 15, 2013

• #6

Fits their target audience then.

 

nikiobicata

Regular Member

Mar 4, 2011

481

405

• Apr 15, 2013

• #7

I have this idea To make some signs like : "Sign Our petition" "Clean our roads from Tolls" notols.com And when they go to the website they will have to fill CPA offer

 

B

boo blizzi

Regular Member

May 28, 2009

365

297

• Apr 15, 2013

• #8

I agree, there site sux...they should have a lead capture landing page offering a free report about how their program will help increase the kids reading level

 

makemecash

Regular Member

Jr. VIP

Mar 16, 2012

356

376

• Apr 15, 2013

• #9

Their site is actually pretty straight forward. It's easy to find info about the company and their contact information. The design is 5-6 years old which means the person doing it is in their 40-50's and is either an old tech-guy, a teacher, or mother with older children.