Great Offline Twist - Ruined by website

[thedorf]

I drive by a school every work day and I see a sign that says "Improve Your Student's Reading Skills" in the median (grass beside the road)
and a domain www. effectivereading.com.

Talk about hitting your target audience! These guys and girls have it down.

Then they ruin it with their crappy website.

oh-well

 

[ErjeBoevem]

I really don't understand why you call this a bad website. Old design? Yes. But it is a very straight forward website which I would believe have decent conversions.

 

[ArtVandelay]

I've gotta hand it to them, it is good marketing.
Website is very stale looking, for sure. Which I don't think will do anything positive for their targeted demographic (youth, presumably).
Approach them for a redesign with SEO upsell and everybody wins

 

[thedorf]

Which I don't think will do anything positive for their targeted demographic (youth, presumably).

Actually they are targeting the parents of students

 

[ArtVandelay]

Actually they are targeting the parents of students

Good point. That was kind of silly of me to say - I should have read the post more carefully before giving my 2 cents.
Regardless, a stale website is good for nobody. Get in there and flex your marketing illusions!

 

[sire243]

Fits their target audience then.

 

[nikiobicata]

I have this idea To make some signs like : "Sign Our petition" "Clean our roads from Tolls" notols.com And when they go to the website they will have to fill CPA offer

 

[boo blizzi]

I agree, there site sux...they should have a lead capture landing page offering a free report about how their program will help increase the kids reading level

 

[makemecash]

Their site is actually pretty straight forward. It's easy to find info about the company and their contact information. The design is 5-6 years old which means the person doing it is in their 40-50's and is either an old tech-guy, a teacher, or mother with older children.