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Great Offline Twist - Ruined by website

Discussion in 'Offline Marketing' started by thedorf, Apr 14, 2013.

  1. thedorf

    thedorf Supreme Member

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    Occupation:
    what? I gotta have a job?
    Location:
    BHW - Where else?
    I drive by a school every work day and I see a sign that says "Improve Your Student's Reading Skills" in the median (grass beside the road)
    and a domain www. effectivereading.com.

    Talk about hitting your target audience! These guys and girls have it down.

    Then they ruin it with their crappy website.

    oh-well
     
    Last edited: Apr 15, 2013
  2. ErjeBoevem

    ErjeBoevem BANNED BANNED Premium Member

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    I really don't understand why you call this a bad website. Old design? Yes. But it is a very straight forward website which I would believe have decent conversions.
     
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  3. ArtVandelay

    ArtVandelay Power Member

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    I've gotta hand it to them, it is good marketing.
    Website is very stale looking, for sure. Which I don't think will do anything positive for their targeted demographic (youth, presumably).
    Approach them for a redesign with SEO upsell and everybody wins :D
     
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  4. thedorf

    thedorf Supreme Member

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    Occupation:
    what? I gotta have a job?
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    Actually they are targeting the parents of students
     
  5. ArtVandelay

    ArtVandelay Power Member

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    Good point. That was kind of silly of me to say - I should have read the post more carefully before giving my 2 cents.
    Regardless, a stale website is good for nobody. Get in there and flex your marketing illusions!
     
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  6. sire243

    sire243 Regular Member

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    Fits their target audience then.
     
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  7. nikiobicata

    nikiobicata Regular Member

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    Occupation:
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    I have this idea :) To make some signs like : "Sign Our petition" "Clean our roads from Tolls" notols.com :) And when they go to the website they will have to fill CPA offer :)
     
  8. boo blizzi

    boo blizzi Regular Member

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    I agree, there site sux...they should have a lead capture landing page offering a free report about how their program will help increase the kids reading level
     
  9. makemecash

    makemecash Regular Member

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    Their site is actually pretty straight forward. It's easy to find info about the company and their contact information. The design is 5-6 years old which means the person doing it is in their 40-50's and is either an old tech-guy, a teacher, or mother with older children.