hennessy
Junior Member
- Dec 11, 2008
- 137
- 154
10% is lousy? That's only what one could wish for. If it does reach that high, the next month you'll be lucky to get any conversions.
I am friends with a family that owns nine pizza shops in three large city areas and I help them manage and set up their campaigns. Each shop got between 300 and 700 take-out/delivery orders per week.
We gave Netflix a try in the way you posted but not for long. We didn't do it every month, that would be stupid. Starting with September we did two months on, one off, two on, two off, one on, quit. Pulling up old spreadsheets, the average conversions for the shops looked like this:
September- 4.1%
October- 1.4%
November
December- 3.2%
January- 1.2%
February
March
April- 2%
Also take note that this was last year, there were a lot less people who had Netflix. Now, most people already have it and don't need the free trial so conversions would be low.
Other methods we implemented were three and four times more profitable so we dropped Netflix from the take-out and delivery campaigns. We did, however, find another way to keep it around to make some money from it.
How? Think about in-shop advertising you could do. Small cards next to the cash register, etc.
I wasn't going to share this but it can't hurt me...
What we did was buy some cheap used laptops and put them in the shops on tables. Told the customers that if they signed up for the free trial while they waited for their order they would get two free drinks or a free two-liter soda to bring home with them. They were usually sitting there waiting for their food, bored, so why not do it?
This method is good on paper but in the long run it isn't worth the small amount of money and shouldn't be taking the spot of other things you could advertise.
I am friends with a family that owns nine pizza shops in three large city areas and I help them manage and set up their campaigns. Each shop got between 300 and 700 take-out/delivery orders per week.
We gave Netflix a try in the way you posted but not for long. We didn't do it every month, that would be stupid. Starting with September we did two months on, one off, two on, two off, one on, quit. Pulling up old spreadsheets, the average conversions for the shops looked like this:
September- 4.1%
October- 1.4%
November
December- 3.2%
January- 1.2%
February
March
April- 2%
Also take note that this was last year, there were a lot less people who had Netflix. Now, most people already have it and don't need the free trial so conversions would be low.
Other methods we implemented were three and four times more profitable so we dropped Netflix from the take-out and delivery campaigns. We did, however, find another way to keep it around to make some money from it.
How? Think about in-shop advertising you could do. Small cards next to the cash register, etc.
I wasn't going to share this but it can't hurt me...
What we did was buy some cheap used laptops and put them in the shops on tables. Told the customers that if they signed up for the free trial while they waited for their order they would get two free drinks or a free two-liter soda to bring home with them. They were usually sitting there waiting for their food, bored, so why not do it?
This method is good on paper but in the long run it isn't worth the small amount of money and shouldn't be taking the spot of other things you could advertise.
