Hello BHW, I have a website that is 3 years old. I rank well for my own brand and am in the top ten for about 10 keywords for lets say example.com It is a wordpress site with about 8 pages of posts (quality and unique articles, but also press releases and such), and 6 actual pages (about us, home page and so on). Now i have managed to get an EMD for one of my main keywords. Lets call this EMD.com The questions are: (1) If i move example.com so that the domain is now EMD.com while retaining all content and so on do you think blog traffic would increase? (2) Will I lose pagerank (main site is PR2 with 3 OBL) and the blog is PR3 with 1 OBL)? (3) What about all my links built up for the last 3 years..what will happen to them? (4) Is it worth the effort in your opinion considering that Google has put less empathize on EMD domains? (5) What about MozRank (mine is 6.87) and MozTrust (6.16), will these be effected or will they bleed onto the new domain? (6) Has BHW any suggestions or any info that may help my decision to move domains etc Thanks in advance.