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Got My First Client-Encouragment For Everyone

Discussion in 'Making Money' started by moneyneeded, Jan 25, 2012.

  1. moneyneeded

    moneyneeded Regular Member

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    Listening to Nas' classic Street Dreams I am reviewing the past week of cold calling and putting together scripts to prospect text message marketing. Ok so I have been stuck on text message marketing after trying so many methods using SEO to build sites, and CPA only to continually fail (made money but not a consistent basis & not enough to pay bills basically). I want to tell you my story hoping it will give you some hope. My story is a rather long but will include all the steps I took to get my client and what led up to this.

    I was very frustrated and still experience it day to day. But I decided that I have to stick with IM in some respect because it is the only thing I can do for hours on in with a passion even if I failed. So I decided on text message marketing. I am broke to be honest because I invested all my cash in the my failed methods, was freelancing with this start up magazine in my area doing their graphics. The lady was basically a con artist (she constantly scammed her advertisers and lied to them, this kind of came out towards the end) but I did not know that in the beginning, long story short she paid me up until it came down to my last payment.

    I was completely discouraged because she consumed all my time and this was my only job. Like a week and half before Christmas she gives me some bs about she was not pleased with how her magazine turned out even though she said she loved it and then fired me. Another moment of honesty, I have only been doing graphics for like a year or so and kinda faking until I made it so it's fair she fired me but unfair I did the work she approved at first and later decided to change her mind that she would not pay me after the work was completely. From there I my little bit of cash started to dwindle (even the little bit I had made from a few CPA offers but the methods were not really working anymore). I had to cancel my health insurance skip paying some bills. I started getting depressed applying to a gazillion jobs but getting no call backs. I was considering joining the army to provide stability (still debating in the back of my mind).

    I got down to my last few bucks, all the while I was determined to make text marketing work for somebody in my local area. BUT TODAY I LANDED MY FIRST CLIENT WHO WANTS TO SEND 10,000 MESSAGES PER MONTH! Here is what I did...

    I read a marketing ebook in the downloads section (Ca$hivitzzzing Art to Selling to Your Consumers)

    I reviewed all my notes I had developed on text message marketing.

    Did some research on local businesses in my area and analyzed which industries would be the hungriest for more customers.

    I thought of everybody...restaurants, dentists, doctor offices, realtors, clubs, retail stores, and everybody.

    Here was what I first realized...alot of business owners I called did not understand what text marketing was or how it could benefit their business.The first few businesses I called I did not have a script because I had taken guess because I do not live in a big city that is like tech savvy they would probably say no because they did not understand the benefits. And just I suspected I was right. Once I got a feel for their lack of understanding, concerns and questions thats when I was actually able to develop actual scripts. But the KEY to the "yes" was asking them if they would participate in my case study to introduce text message marketing to the area.

    Here is an example of the script:

    Hi my name is Al, and I am calling because I am doing a marketing case study. Have you ever heard of text message marketing?

    Response was always no.

    Ok well text message marketing is a new innovative way to reach customers directly. For example you can text coupons, run contests, provide customer feedback surveys, promote events, and there are other endless possibilities. Right now I have my system up in running but I would like to provide case studies on my website to finish its design and allow business owners to understand how this can generate sales. That is why I am calling you. I would love to sit down and talk with to develop a marketing campaign for your business to generate more sales. It will not cost you anything and any sales you generate you can keep. All that I ask is you let me know how this increased your sales so I can use that information for the case study.

    So I got my first interest with a local army store that provides military uniforms and equipment. The owner was not in but the manager told me she thought the owner would be really interested in this. But before I called I did research (1) Noticed they had a newsletter (2) Website

    So my pitch her during our conversation was that instead of a newsletter which people may not open, why not text them directly? The number could be put on their website and near their POS. She liked that idea. I called today but the owner had death in the family so I will have to call again.

    Next called a home improvement company and spoke directly to their Marketing Manager. I actually found them through the craigslist's job marketing/pr jobs section in my town.

    So I called him and read the script above, that was yesterday and today we met. Before I met I did research I found they were running a contest that asked people to signup with their email info.

    Here was my pitch:

    You want leads and text messaging is your answer. Social networking like facebook requires the users to be signed in to see your ads but you have to compete with their hundreds of other friends. If they "like" you, you still have to send them an invite or message that they may never respond to. On Twitter you have to hope they decide to follow you and read your tweet to get your message. But not with a text message, when they text your number, their number is recorded in our database, you can send them a text message to inform them of their winnings, invite them to an event or send them a promotion.

    I took a snapshot of their site and created a banner in photoshop that replaced their ad to say text XXX-XXX-XXXX (because I am using long codes) to enter the contest for $10,000 remodel. I had him text the number with his businesses name as the keyword, which I set up before I left the house.

    He was sold! He asked if I could send 10,000 text messages, I said not for the case study but in general I could. I told him for the case study we could come up with two marketing approaches to split test with a total of 5,000 texts. He told me if I could just get him one lead, just 1 he would be a customer and needed to send 10,000 per month!

    He already has numbers so he is going to send me the list no later than Friday. I am going to email him and thank him for his time & willingness and a recap of our meeting right now.

    So that is my long story of how I got my first client. If your wondering how can I afford to get him 5,000 texts for free to text I am taking a chance and paying out of pocket, but I am using long code numbers so its way cheaper than using short codes. He did ask me about using a shorter number, and I convinced him ppl would more than likely text a local number instead a short code bcuz they might fear being scammed. He looked at me said I was right! LOL but I really believe that is true.

    So wish me luck, I am praying this works out.

    Tip: LOOK FOR COMPANIES THAT NEED LEADS BAD LIKE TELEMARKETING/MARKETING COMPANIES, HOME IMPROVEMENT TYPE COMPANIES.


    Oh if you have any questions or whatever leave them here I will try to help you anyway I can.

    Hey what ever you do, do not give up. You just have to keep pushing no matter what if you feel depressed, like a failure get your ass on youtube and watch something inspiring, put on your mp3 listen to your motivational theme music. Just DO NOT GIVE UP! Back to Nas' Street Dreams.
     
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  2. MexiLu

    MexiLu Newbie

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    great story, I am also praying for you that this works out and you achieve success. i hope you update this with progress :)
     
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  3. moneyneeded

    moneyneeded Regular Member

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    Update...

    Guess I spoke too soon, because the guy never responded to any of my follow ups. I found what I thought would be another client but it seems they agree to it, and when its time to get started they are nowhere to be found. They are not answering emails, responding to voicemails and are "too busy" when I show up at their place of business. I am doing something wrong and I have to figure out what it is and will report back. :(
     
    Last edited: Feb 9, 2012
  4. abookyent

    abookyent BANNED BANNED

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    i would say don't approach them as a case study. they may look at you like your new to the business and not take you as serious as they should. thats my 2 cents but what do i know. I dont market txt message marketing at all.
     
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  5. NeoPat

    NeoPat Power Member

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    thats business mate, brush it off and carry on your not going to hit gold, generally with your first shovel of the dirt
     
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  6. fmstatic

    fmstatic Newbie

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    Sorry to hear about that, although as others have mentioned this is also an unfortunate aspect of any business. Hard work and intelligence pays off best when mated with perseverance.
     
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  7. ru$$ell_h

    ru$$ell_h Newbie

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    how do you plan on sending those 5k messages through a third party? In the UK there are companies like Opera who send large batches of message but at a cost of around 2-3p per message coming from a shortcode....might be cheaper doing as you are from a long form number

    Interested in your progress i've done a little SMS marketing