Ok, so we don't really know what's happening and I don't think Google know themselves. See referring threads here and here. I'm going to call it Google's 30 Day Sandbox. What we can ascertain is that there is a sandbox filter on new sites and new pages on established sites. As with aged domains, buying one to rank still applies with this 30 day sandbox as it applies to a new page that has just been indexed. So basically a new site/page will be throttled. Some tips to keep in mind: 1a. Keep building links as usual - it will 'bounce back' to the rightful position once it's passed the 1 month mark (this time-frame is not definitive) 1b. Keep link velocity going, even if there is no movement 2. Stick to the fundamentals of SEO. Proper onsite optimization, unique content, page load speed etc. What if you've done all this and it still hasn't budged or moved backwards? You've done something wrong. Either your sites sucks and or you have links that Google doesn't like. In the time period that you've been sandboxed, Google's algorithm's had a chance to catchup with your site; checked the on page optimization, the competitiveness of your keywords (high CPC keywords compete with their adwords), your backlinks, your link velocity, the quality and quantity of your content and dozens of other unknown factors are weighed in. If it holds mustard, you're good to go, if not...well back to the drawing board for you. Exceptions to the rule; news content that is getting a lot of buzz on the net. Linkbait anyone? What it requires to rank now, more so then ever is grit and perseverance underlined by proper SEO disciplines. In one swoop, Google just took the wind out of anyone that was wanting to rank quickly, clearing a pathway for those with the patience, resources and skills to get a bigger foothold in the serps. If you have any other observations that become evident, post them below.