Hey Guys, I just came across it today. I never knew Google has started themselves a Url Shortener service similar too bit.ly Check out. Its cool. They have click tracking options too. Code: http://goo.gl/ I guess it works better than bit.ly in terms of loading landing page. Check out. These days bit.ly shows error message and they have made spam protection much more strict. I guess this Google Url Shortener service will be a great alternative to others. Share your thoughts guys.