I live in Europe and have a very personnal opinion about this kind of thing...
Most countries and companies in Europe hate big corporations. Media included. In my country, a big national search engine / media portal / ISP / media owner (newspapers, magazines, etc) / all around nice guy company (not), make everything possible to ruin their competition.
What they don't realize is that bigG is bigger than some coutries GDP. You can't fight that. They should work with them, not against them.