- Disavow bad quality, spammy, domain aggregators links. In Google Search Console, click on “Search Traffic”, select “Links to Your Site", and download the list. Do some research and remove bad, spammy, and unrelated links by disavowing them. "Spam Score" by Moz, Ahrefs, and Semrush are great tools to analyse backlinks.
I agree with everything this dude said except for this exerpt.
Moz Metrics are all complete crap... There are as many pure spam sites at the lowest possible 1% spam score as there are solid reputable sites that somehow show 60% spam... And DA is a laughable metric...
Its been my experience (mainly specializing in adult seo for the last 9 years) that:
A) Don't get overzealous with the disavow tool, especially if you have even a hint of a worried, or especially panicked or impatient, mindset at the moment - because:
1) You are very likely to overprune and get rid of links that are helping you
2) Google ignores (most) crappy links anyway and simply doesn't factor them into the equation (John Mu claims they ignore "all" crappy links but im convinced "most" is a more accurate statement)
B) If you didnt get any warnings / alerts in GSC, it would take a lot more investigation to rule out other causes, such as ensuring that perhaps your competition didnt just step up their game and leave you in the dust & no penalty was issued
C) *Especially true if you are in a less easy to relate niche* - dont miss out on good solid links by being entirely too granular in your assessment of relevancy. If you can think of a realistic scenrio or reason for there to be an intersect, that is ebough to Establish relevancy.
E.g. - some ridiculous f*cks will try to tell you that a blog about dogs and a blog about cats are not relevant - Bull.... Many people own both, they overlap stupidly well..
A Step further:
a city park would be relevant, as a nice place to take your dog.
That coffee shop that happens to be dog friendly - highly relevant...
The hardware/diy site where you can purchase the materials or plans to build a doghouse? 100% Relevant. ..
That craft shop or ecomm site where you can buy fabric to make outfits for the dog - relevant...
The health food store that carries a premium brand of dog food- relevant.
Any site about companionship /self help/depression, family related events, active lifestyles, healing, differently abled people, etc etc etc??? Bet your ass it's relevant..
Dare to think outside the box
Disavow bad quality, spammy, domain aggregators links. In Google Search Console, click on “Search Traffic”, select “Links to Your Site", and download the list. Do some research and remove bad, spammy, and unrelated links by disavowing them. "Spam Score" by Moz, Ahrefs, and Semrush are great tools to analyse backlinks.