google shave my CTR or i have diffrent problme?

H

Hillharper

Registered Member

Mar 27, 2018

69

1

• Apr 29, 2018

• #1

hello, my ctr drop from 4-5% to 2%
that cut my income by 50.
most of the month two months ago i lunch my website and got 5%
this month i am getting 2%, but sometimes i somehow get 5% again, so what happens?

 

Degen

Elite Member

Apr 9, 2016

2,604

2,899

• Apr 29, 2018

• #2

More adblockers. Or something changed in your niche

 

H

Hillharper

Registered Member

Mar 27, 2018

69

1

• Apr 29, 2018
• Thread Starter Thread Starter

• #3

Stewielenor said:

More adblockers. Or something changed in your niche

Click to expand...

most of my traffic is mobile, and that cannot be traffic change.

 

plottsch

Power Member

Jul 18, 2016

567

293

• Apr 30, 2018

• #4

How long have been using this ad? Have you changed it recently?

Especially in small niches, it's best to switch it up a bit every now and then. Try using review extensions, for example.

If you test it for a while and nothing works, it may just be volatility in the niche. You should be diversifying your income streams so this doesn't affect your bottom line.

 

D

Deleted member 15724

Guest

• Apr 30, 2018

• #5

Did you check if you're being outbid by a competitor? That could push your ad below the fold or on the second page which would lower CTR.

 

CarlCrane

Junior Member

Jan 23, 2018

126

31

• Apr 30, 2018

• #6

I dont believe Google Shaves. Might be adblockers, something changed or youre generating too many refunds and a % of your balance is in an invisible hold

 

D

Deleted member 15724

Guest

• Apr 30, 2018

• #7

CarlCrane said:

I dont believe Google Shaves. Might be adblockers, something changed or youre generating too many refunds and a % of your balance is in an invisible hold

Click to expand...

Never heard about refunds affecting Adwords ad spend. How would they know? Do you have a source for this?