google shave my CTR or i have diffrent problme?

[Hillharper]

hello, my ctr drop from 4-5% to 2%
that cut my income by 50.
most of the month two months ago i lunch my website and got 5%
this month i am getting 2%, but sometimes i somehow get 5% again, so what happens?

 

[Degen]

More adblockers. Or something changed in your niche

 

[Hillharper]

More adblockers. Or something changed in your niche

most of my traffic is mobile, and that cannot be traffic change.

 

[plottsch]

How long have been using this ad? Have you changed it recently?

Especially in small niches, it's best to switch it up a bit every now and then. Try using review extensions, for example.

If you test it for a while and nothing works, it may just be volatility in the niche. You should be diversifying your income streams so this doesn't affect your bottom line.

 

[Deleted member 15724]

Did you check if you're being outbid by a competitor? That could push your ad below the fold or on the second page which would lower CTR.

 

[CarlCrane]

I dont believe Google Shaves. Might be adblockers, something changed or youre generating too many refunds and a % of your balance is in an invisible hold

 

[Deleted member 15724]

I dont believe Google Shaves. Might be adblockers, something changed or youre generating too many refunds and a % of your balance is in an invisible hold

Never heard about refunds affecting Adwords ad spend. How would they know? Do you have a source for this?