Google Search as you know it is over

harpage said:
Maybe not entirely but consider the fact that Google also has Books tab and images tab but you rarely use those. Whatever is the default tab is the main target so ten blue links is over.
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True. I hope the Web tab remains the default tab for at least 2-3 years (enough time for me to grow my blog and flip it lol) although that's hard to believe.
 
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Typical media, sensationalizing and overblowing things out of proportion to get clicks.
notNewB said:
Is it? I think the article is significantly overstating what was actually announced.

Google never said that the traditional SERP is disappearing entirely. It is just being moved into a dedicated "Web" tab and will always be accessible to those who prefer it.

What they announced are additional features of the existing AI mode. It's more like UI changes to the AI mode, not the elimination of the traditional SERP.

A classic tech journalism drama from TechCrunch.
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Just another blog post lol... Let's be real, Google Overviews aren't anything new. We've been dealing with simple informational search intent getting swallowed up by Google results for years. They just rebranded it with a fancy new name...Google AI Overviews:poop: (i prefer old listicals lol) but it's basically just a massive, glorified People Also Ask (PAA) box.

The AI era definitely hits informational keywords the hardest, but it doesn't touch commercial intent. At the end of the day, when people actually need to dig deep and do real research, they still need traditional SERPs...
 
All I can think about is the new opportunities this will produce in the SEO industry. Surely, it's not yet over guys.
 
As ever, I think it's being understated just how much many people hate AI (I call them kindred spirits) and will not use this. If you're planning on going entirely with the flow of this then you are taking at least as big a risk as if you completely ignore it.
 
Things were so simple back when I started

Optimize a site in the morning. Take a walk, come back inside and check SERPs again. Wow! #1 rank. Get paid $$$, enjoy the rest of the week.

Next steps now are to block google completely. There's nothing in this for web content creators.
 
SettingSun77 said:
As ever, I think it's being understated just how much many people hate AI (I call them kindred spirits) and will not use this. If you're planning on going entirely with the flow of this then you are taking at least as big a risk as if you completely ignore it.
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Yes i can't find the meme now, but there was a matrix red blue pill choice, and on one hand pill was "hate ai and despise it", and the other was" love ai and use it", and Morpheus caption on the bottom was something like "Did you just swallow both?" lol
 
Panther28 said:
Yes i can't find the meme now, but there was a matrix red blue pill choice, and on one hand pill was "hate ai and despise it", and the other was" love ai and use it", and Morpheus caption on the bottom was something like "Did you just swallow both?" lol
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Call the damn ambulance, I just overdosed on the 'hate AI' pill.
 
bartosimpsonio said:
Things were so simple back when I started

Optimize a site in the morning. Take a walk, come back inside and check SERPs again. Wow! #1 rank. Get paid $$$, enjoy the rest of the week.

Next steps now are to block google completely. There's nothing in this for web content creators.
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Yep I'm going to block Google if they go via with this,add my sites to Bing Webmaster Tools :) .No free labor
 
The diversification point is real. I've been running a niche analytics platform and noticed the same thing - organic click-through from traditional SERP has been dropping even when rankings hold steady, because the AI overview answers the question before anyone clicks. The shift isn't that Google is "dead" but that the intent behind searches is being satisfied differently now. For anyone in a niche where the answer isn't a simple fact but requires interpretation (betting analytics, financial data, etc.), there's still room - but the days of ranking a generic info page and collecting passive traffic are genuinely over.
 
I think there's room for a search engine that focuses entirely on traditional web links, without any AI-powered analytics or summarization. I think there are still quite a few people who prefer that simple and direct search experience.
 
Kingen, there's definitely demand for that — DuckDuckGo and Kagi have been betting on exactly that gap for years. The challenge is index freshness and spam filtering at scale without AI, but for users who just want links, the UX case is real. Whether anyone can monetize it well enough to sustain infrastructure long-term is the harder question.
 
This is not a surprise;

We knew all along that Google is a business and they want to capitalize on traffic and user data just as much as we do.

In general, they are moving from pointing users to a source to doing the reading, reasoning, and acting for the user.

Google has always been a "transit point" for the user (people search, Google gives you options), like a middleman for websites. From what I understand, now they will be and look more like a final destination.

From a technical point of view, I think the winners will be the ones who have the clearest structured data, schema markup, and cleanest site architectures.

Referral traffic is the one taking a hit imo, which could obviously be a challenge for people who rely on ads, but knowing that it's all about making money, I don't think that G will shit on their face tho.
 
Suang J said:
This is not a surprise;

We knew all along that Google is a business and they want to capitalize on traffic and user data just as much as we do.

In general, they are moving from pointing users to a source to doing the reading, reasoning, and acting for the user.

Google has always been a "transit point" for the user (people search, Google gives you options), like a middleman for websites. From what I understand, now they will be and look more like a final destination.

From a technical point of view, I think the winners will be the ones who have the clearest structured data, schema markup, and cleanest site architectures.

Referral traffic is the one taking a hit imo, which could obviously be a challenge for people who rely on ads, but knowing that it's all about making money, I don't think that G will shit on their face tho.
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The structured data point is spot on. For niches where the answer requires interpretation rather than a straight fact — analytics, comparative data, niche-specific signals — there's still a reason for users to click through to the source. That's where sites like ours (sports data) still have headroom. Pure informational content is much more exposed.
 
Not only seo who over, but entire internet all become so hard and stressful you can't make it as steady or stable income from now on, next years will be more and more harder and only the big gurus like elon mask and bill gates.. who will stay online , the new world order and BBB era comes and people will suffer , that is the fact , the humanity will see something never seen before
 
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Publishers should stop feeding Google, the biggest content theif in the history of mankind.
 
Hi there! Couldn't message you on your other posts so i was hoping you'd read my reply here. Wanted to know more about the social media research job you posted last friday
 
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