Matt Cutts, head of the Google?s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, ?We don?t consider SEO to be spam,? and added that SEO is ?a valid way to help people find what they?re looking for via search engines.? He did add that there are bad SEOs out there, typically known as black hat SEOs that can produce web spam. But in general, SEO is not spam and there are plenty of good SEOs out there. http://searchengineland.com/google-says-seo-is-not-spam-98266 Black hat? Now who would do such a thing?