Will getting Google +1's on an article help rank that article in Google searches? Some people say yes, some say no. Here's an interesting article that says Google told a major online publisher (Forbes) that Google +1's DO affect rankings: http://gizmodo.com/yes-google-uses-its-power-to-quash-ideas-it-doesn-t-li-1798646437 If too long to read, here's a quote that's the most interesting part from the article: I was working for Forbes at the time, and was new to my job. In addition to writing and reporting, I helped run social media there, so I got pulled into a meeting with Google salespeople about Google's then-new social network, Plus. The Google salespeople were encouraging Forbes to add Plus's "+1" social buttons to articles on the site, alongside the Facebook Like button and the Reddit share button. They said it was important to do because the Plus recommendations would be a factor in search results. This sounded like a news story to me. Google's dominance in search and news give it tremendous power over publishers. By tying search results to the use of Plus, Google was using that muscle to force people to promote its social network. I asked the Google people if I understood correctly: If a publisher didn't put a +1 button on the page, its search results would suffer? The answer was YES.