Google Replacing My Title Tag with BreadCrumbs

The title says it all. I noticed today in the SERPS that Google is using my breadcrumbs in place of the title tag for some of my pages. For the life of me, I cannot figure it out. I know this is a shot in the dark but hoping someone on BHW has come across this or might have a hunch. I cannot seem to find a pattern.

Thanks in advance.

try using H1 tags in tittle.

don't forget about semantic analyze of page. If you have good text on your page, min 300 word - you trust rank are more good

It doesn't matter, at least got ranking and serps.

Peace,
VXS

It's called Truncating. It basically means that Google deem the previous page title (breadcrumbs) to be more relevant than the page title. Try adding another variant of your targeted keyword to the title & keep it below 70 character.

Thanks, I appreciate the feedback. The real kicker to all of this is the SEO company I am paying...a lot of money to BTW, is stumped. The wrote all the title tags and the landing pages are fairly well optimized without being overly optimized IMO. Anyway, will play around with it.

Here's what's a little ironic though. The SEO company I use/d got a little fancy with the title tags. Let's say Page A is about Wireless Blue Widgets.

An example of the title tag they wrote was: "Wireless Blue Widgets Designed for Your Office or Home."

the G didn't like that so they rewrote it to say" Wireless Blue Widgets - Company Name". This is my essentially the breadcrumbs + my brand.

Just found it interesting.

That happened to me also. Google will rewrite it according to their own preference. It's annoying and no matter how many times i have changed its still being rewritten to their own garbage title.